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Conquer Mountains

Push beyond your limits.

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HOW WE

BUILT A TRIBE

Setting goals and hitting them is what TruWood was built on. It carries over into every aspect of your life and seeing the power that taking that first step holds, we had to bring that message to our Tribe.

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ONE THAT

CONQUERS MOUNTAINS

Every mountain in your life, however big or small, can be conquered. Understanding that all it takes is that first step. Showing up to do the work every single day is what drives us. And you can do the same.

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FOUNDER'S MOUNTAIN

The Collection

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WHAT IS A MOUNTAIN?

We always loved using natural imagery as a deeper meaning to the triumphs in life. A mountain is a big, looming challenge that lies ahead of us which is both intimidating and awe-inspiring. You can choose to either walk away or overcome it.

Everyone's mountain is different. From obesity, social anxiety and mental health problems, addiction, dealing with loss. No one has lived a life without facing any mountains. And we want to show you just how possible it is.

BEING A CONQUEROR

Recognize Your Mountain

Take The First Step

Show Up Every Day

Find Your Next Peak

Recognize Your Mountain

We all have one. Or more. Take a step back and have a look at everything going on in your life right now. Everyone has something to aim for.

Take The First Step

Just start. No matter how big or small that first step is, putting yourself in motion is what matters here. Once you start moving you don't wanna stop.

Show Up Every Day

Sometimes it'll be easy. But most of the time, not so much. Showing up and doing the work every day despite how you feel is the secret to accomplishing anything.

Find Your Next Peak

Once you hit the top, you'll realize how much you loved the climb. Living for the thrill of finding your next peak is what drives you forward now and you love it.

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One Step

“One foot, then the other. Don't look at all five feet at once. Just take a step. And when you've taken that step, take one more. Eventually you'll make it."

WHAT THIS MEANS TO US

Our most meaningful and personal collection ever. We're here to inspire a Tribe of trailblazers to connect with their core human roots and accomplish the feats that got us here in the first place.

It's a lifestyle that we've taken on and it's the driving force of what keeps us moving forward. Never settling and always looking for the next mountain to climb our only hope with this to inspire someone else to do the same.

For the first time ever, we made something that our Tribe can carry on their shoulders; an idea to embrace in everything you do. We can't wait to see what new peaks we have in store.
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FROM THE TEAM

Bishoi, CEO
"This is the most personal and meaningful collection we've ever dropped at TruWood. Having gone through my weight loss journey, the Conquer Mountains mentality is what got me through it and looking for the next peak."
Filip, CMO
"We want to spread the message that we all have our own mountains. And we're all here to conquer them together. Mine was social anxiety, something that I've intentionally set to improve every single day."
Taylor, Communications
"We hope to inspire you to conquer your own mountains, regardless of what that mountain looks like. Losing a parent was my hardest mountain to overcome yet but I continue to persevere to make my loved ones proud."

START YOUR JOURNEY

Everyone has their mountain.

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PEAKS TO CLIMB

  • Physical

    Whether climbing an actual mountain, a weight loss journey, fitness goals or mastering a sport. If you exert the body long and hard enough, soon the mind will follow.

  • Mental

    Internal roadblocks; social anxiety, depression, addiction these all represent mental mountains that exist for our own benefit when we learn that we can overcome them.

  • Communal

    Once we've set the path to conquer our own mountains, it's time to help others. Doing everything to help our family, friends and community do the same for themselves.
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TRIUMPH

"The greatest moments of human triumph are those in which we learned to conquer the elements."

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Unisex

T-shirts

Casual wear tees offer an everyday look, a staple of every wardrobe. Made with side-seamed construction for for a fitted feel

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Men's

Tanks

Regular fit tanks at standard length, the fabric easily gives in to movement. Athleisure wear made for sunny days and working out.

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Women's

Racerback Tanks

Athleisure wear with a form-fitting, flattering cut and raw edge seams for an edgy look. Open back racerback design keeps you cool.

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Backplate Engraving Design

Below is a preview of the message to be engraved on the back plate. Please note that an imperfections in alignment or spacing will be corrected by our team prior to engraving.

Engraving Demo
The engraved text below may not appear centered; however, the text will be centered by our team at the time of engraving.

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