Craftsmanship in Motion

For the man who understands the importance of looking his best, this elegant timepiece is the top choice. Featuring an automatic self-winding movement housed in a sapphire coated mineral glass, the Ember is a marvel in modern watch engineering. Stare into the sophisticated motion of exposed gears and rotors on the see-through skeleton dial as every second ticks by. Carefully handcrafted with two tone black and red sandalwood, the polished dual colour wooden link band is held together by a classic butterfly clasp. This watch rests with an indescribable elegance on your wrist to give the top luxury watch brands a run for their money.

Travel & Explore

The TruWood Columbus watch is a paradigm shift. Inspired by the human drive to explore in mind, this collection serves as a reminder to discover and achieve the unattainable. Each Columbus timepiece is crafted with hand-picked black sandalwood, masterfully designed after the ships that have traversed our oceans. The polished wooden link band is held together by gold stainless steel lugs and clasp, topped with a blue dial reminiscent of history's greatest explorers. This watch rests lightly on your wrist, sporting a subtle sub dial so you can look your best when delving into uncharted territory.

Bold & Daring

The TruWood Belle collection is a paradigm shift. Its thin band, and low profile is contrasted by its rare and natural design.

Belle is French for “beautiful", which this collection is rightfully named after. Some watches are meant to be practical, used everyday, nothing stylish. This is where we beg to differ! Practical and trendy do not have to be mutually exclusive, and the TruWood Rose is proof. This trendy watch is made with a perfect combination of brown olive wood and a mother of pearl dial with pink markings, giving it an unmistakable look that is the perfect marriage of luxury and practicality. Truly a dream watch for any fashionista.

Bold & Daring

The TruWood Guardian celebrates modern watch-making with meticulous attention to detail. The black sandalwood case houses a perfect square pattern on a chronograph dial, measured with accuracy down to 1/100th of a millimetre. Handcrafted by expert watchmakers, building timepieces that last is in our nature. Each watch is built with its own unique set of polished green maple wood links and a sapphire coated mineral glass for extra durability. Featuring Japanese movement with 3 sub dials and 2 pushers for stop watch functionality, precision is our guarantee.

Streamlined Essential

The Maverick is a minimal wallet made from real wood and coloured resin. The main cardholder uses a spring-loaded push button to seamlessly eject up to 6 cards. The Maverick wallet brings the minimalist look back to life while giving you back the space in your pocket. The hard wood & resin exterior provides a slim fit while keeping your ID's and credit cards safe from bending. Ditch the bulk and enjoy the free range of movement outdoors and on the go with a handcrafted wooden wallet that puts your needs first.

Breaking Boundaries

Our most requested collection to date, the highly anticipated Square watches are finally here. The TruWood Carbon features a sharp, defined look for the rugged journeyman with a clean-cut, leadwood wood dial with a pop of gold on the seconds hand. Using our new single-link band, this timepiece has a smooth look around the wrist in a refreshing leadwood design. Step into a new light and don't be afraid to break boundaries once in while.

Simple & Elegant

Minimal yet undeniably sophisticated, the TruWood Prestige is the true Gentleman’s watch choice. The colour pairings in the black sandalwood and metal are specifically chosen to compliment each other and stand out as a match made in heaven. Featuring a clean black dial with metallic blue accent hands, the Prestige uses a combination of plated black stainless steel lugs and dark wood band links to create a timepiece that will stand the test of time. With its perfectly aligned inner sub dial, precision in modern craftsmanship has and will never look as distinguished as this.

Simply Casual

The TruWood Leaf Green offers a new beginning; define yourself with a watch as unique as you are. The case is made from 100% natural black sandalwood in a stunningly sleek profile. The blank green face is a clean slate that redefines minimalism in a modern style, contrasted by a silver metal crown to really make the colours pop. Jet-black hands deliver uncompromising style around a hand picked wood dial that elevates time-telling to a new standard. The genuine black leather strap tops it off with an adjustable snug fit, for an everyday look fit for all occasions.

For The Everyday Man

Men's bracelets made with beautiful matte black Onyx beads and perfectly matching natural rosewood with an adjustable drawstring band. Celebrate simplicity in design brought back to its natural roots. Your favourite watch just got a new best friend to match - complete the look with your TruWood bracelet.

The Bamboo Sport Sunglasses have original styling, and natural beauty. Using 100% real bamboo wood, these frames will give you the edge you need to stand out all season long.

Lightweight and sturdy, the Bamboo Sport is at the intersection of fashion and quality. These frames will last forever, and look sweet just as long.

Get ready for long days under the sun with sunset polarized lenses in a sporty design.