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CRAFTED FROM WOOD

You're Different

Let's face it. We all want something new. We constantly challenge the status quo in everything we create so you can stand out. And look good while doing it.

SHOP WATCHES

Live For Adventure

For those who are the first to stray off the beaten path, we feel you. A passion for the freedom of the outdoors makes us feel alive and we're here to fuel that.

SHOP SUNGLASSES

CONNECT WITH YOUR TRIBE

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#LIVETRU MOMENTS
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Join our global #TruTribe

Sunglasses
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Apple Watch Bands
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Blue-Light Blocking Glasses
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Womens Watches
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OUR DNA

Conversation Starter

Expertly Crafted

Customer First

Tru To Your Roots

Conversation Starter

Not trying to brag or anything, but the wooden look of our designs attract eyes ‚Äď constantly. The only thing you'll be tired of is hearing, "Hey, where'd you get that from?" Trust me. Our products are expressions of your "uniqueness". If that's even a word.

Expertly Crafted

We take pride in our production process. While our products are marvels of art and engineering, they're also made with 100% renewable materials. Which isn't easy to work with. We push the limits of what's possible to make with wood every day.

Customer First

Shipment lost in transit? We got you covered. Accidental damage? We'll ship you a new one (just pay shipping). We don't want you to hold back on your experience so each item is backed by a 12 month warranty. That's a whole year of TruWood.

Tru To Your Roots

Honour the wisdom of your ancestral past with earth-first design made with the very same material that originally sparked the human journey. Wood is what has continued to evolve us throughout the ages and now you carry the flame forward.

BEHIND THE CRAFT

THE TRUWOOD ECOSYSTEM IN PLAY

When we say sustainable, we mean it. Just as much as our dedicated team of craftsmen pour their hearts into the products we make, we thrive on building a business model that allows us to give back to the world.

TYPES OF WOODS WE USE IN OUR WATCHES

Black Sandalwood

Carbonized Bamboo

Olive

Maple

Red Sandalwood

African Ebony

Dark Wood Watches

Bamboo

Olive

Maple

Rosewood

Ebony

YOU PLANTED 1,000,000 TREES!

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