Simple & Modern

Guaranteed to stand out from the pack is the TruWood Hybrid. Two tone wood grains complement each other with brown olive wood and black sandalwood all around the entire wood link band. Elegant dual colour design on a minimal brown dial housed by a sapphire coated mineral glass is built to last and sure to catch the eyes of passersby at the slightest glimpse. Be bold. Be daring. A unique timepiece with the option to engrave your own customized message on the back made for everyday use - you will not find anything else quite like it.

Simply Casual

The TruWood Leaf Green offers a new beginning; define yourself with a watch as unique as you are. The case is made from 100% natural black sandalwood in a stunningly sleek profile. The blank green face is a clean slate that redefines minimalism in a modern style, contrasted by a silver metal crown to really make the colours pop. Jet-black hands deliver uncompromising style around a hand picked wood dial that elevates time-telling to a new standard. The genuine black leather strap tops it off with an adjustable snug fit, for an everyday look fit for all occasions.

Bold & Daring

The TruWood Belle collection is a paradigm shift. Its thin band, and low profile is contrasted by its rare and natural design.

Belle is French for “beautiful", which this collection is rightfully named after. Some watches are meant to be practical, used everyday, nothing stylish. This is where we beg to differ! Practical and trendy do not have to be mutually exclusive, and the TruWood Rose is proof. This trendy watch is made with a perfect combination of brown olive wood and a mother of pearl dial with pink markings, giving it an unmistakable look that is the perfect marriage of luxury and practicality. Truly a dream watch for any fashionista.

Simple & Modern

Everyday elegance has never been so accurate a description for any timepiece. The TruWood Stark is handcrafted by expert watchmakers, built on excellence and never cutting corners. The light maple wood case is polished to ensure a uniform grain and specially cured for water resistance in a stunning slim profile. Silver hands stand out on the Stark's signature green dial housed in a sapphire coated crystal glass, providing the perfect bridge between bold and simplicity. The lightweight wooden links complete the Stark as your most comfortable watch ever.

Bold & Daring

The TruWood Belle collection is a paradigm shift. Its thin band, and low profile is contrasted by its rare and natural design.

Belle is French for “beautiful", which this collection is rightfully named after. Some watches are meant to be practical, used everyday, nothing stylish. This is where we beg to differ! Practical and trendy do not have to be mutually exclusive, and the TruWood Jade is proof. This trendy watch is made with a perfect combination of brown olive wood and a green pearl dial with gold markings, giving it an unmistakable look that is the perfect marriage of luxury and practicality. Truly a dream watch for any fashionista.

Wood Meets Tech

Every one of our Classic Apple Watch Bands are unique. Made with 100% natural walnut wood and rose gold plated stainless steel with custom stainless steel lug end adaptors. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

Bold & Balanced

Everyday elegance meets coastal adventure. The TruWood Pacific is handcrafted by expert watchmakers, built on excellence and never cutting corners. The light maple wood case is polished to ensure a uniform grain and specially cured for water resistance in a stunning slim profile. With silver hands that stand out like sunlight on waves and a sapphire-coated crystal glass, it strikes the perfect balance between bold exploration and clean, casual style. The Pacific is your ultimate, comfortable companion from the shoreline to the summit.

Simply Casual

The TruWood Minimal reveals that often less can be more. Define yourself with a watch as unique as you are. Designed to break tradition, this timepiece's clean face appeals to modern aesthetics and natural beauty - one of which is timeless. The casing is made 100% bamboo that redefines minimalism in a modern style, contrasted by a silver metal crown to really make the colours pop. A genuine brown leather strap provides an adjustable snug fit, and the jet-black hands deliver uncompromising time.

Wood Meets Tech

Every one of our Everyday Apple Watch Bands are unique. Made with 100% natural wood, designed to give you the earthy look often lost with modern tech wearables. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

Timeless Details

Our Marble & Wood collection is back, better than ever. Redesigned from the ground up into a staple watch for women, the Earth Women's is more than just a timepiece. The blue marble enamel dial creates a delicate look within our signature black sandalwood bezel. Crafted in a brushed silver stainless steel case and held together by a chic and stylish leather band, the Earth Women's captures your individuality like no other.

Simply Casual

Valued at over $229, the TruWood Leaf Green Him + Her Bundle includes matching his and hers Leaf Green watches, plus free gift boxes for both and an extra 12 months of warranty coverage for 24 months of total protection. The TruWood Leaf Green offers a new beginning; define yourself with a watch as unique as you are. The case is made from 100% natural black sandalwood in a stunningly sleek profile. The blank green face is a clean slate that redefines minimalism in a modern style, contrasted by a silver metal crown to really make the colours pop. Jet-black hands deliver uncompromising style around a hand picked wood dial that elevates time-telling to a new standard. The genuine black leather strap tops it off with an adjustable snug fit, for an everyday look fit for all occasions.

Wood Meets Tech

Every one of our Everyday Apple Watch Bands are unique. Made with 100% maple wood with grey dye, designed to give you the earthy look often lost with modern tech wearables. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

Every one of our Icon sunglasses are unique. Each frame is made from hand picked light oak wood, so you can be confident what you're receiving is original.

This flexible and strong wood is expertly carved into a designer shape, with black polarized circle lenses to keep your eyes shielded from the sun. With the beautiful styling on the Icon sunglasses, you'll be the centre of attention out in the sun.

Keep it natural, and look great at the same time!

Simple & Modern

Valued at over $299, the TruWood Stark Him + Her Bundle includes matching his and hers Stark watches, plus free gift boxes for both, a free watch link removal tool for easy, customizable sizing, and an extra 12 months of warranty coverage for 24 months of total protection. Everyday elegance has never been so accurate a description for any timepiece. The TruWood Stark is handcrafted by expert watchmakers, built on excellence and never cutting corners. The light maple wood case is polished to ensure a uniform grain and specially cured for water resistance in a stunning slim profile. Silver hands stand out on the Stark's signature green dial housed in a sapphire coated crystal glass, providing the perfect bridge between bold and simplicity. The lightweight wooden links complete the Stark as your most comfortable watch ever.

For The Everyday Woman

Women's bracelets made with beautiful 18K gold plated stainless steel beads and perfectly matching natural ebony wood with an engraved TruWood dangle tag. Celebrate simplicity in design brought back to its natural roots. Your favourite watch just got a new best friend to match - complete the look with your TruWood bracelet.

Simple & Modern

Valued at over $299, the TruWood Hyrbid Him + Her Bundle includes matching his and hers Hybrid watches, plus free gift boxes for both, a free watch link removal tool for easy, customizable sizing, and an extra 12 months of warranty coverage for 24 months of total protection. Guaranteed to stand out from the pack is the TruWood Hybrid. Two tone wood grains complement each other with brown olive wood and black sandalwood all around the entire wood link band. Elegant dual colour design on a minimal brown dial housed by a sapphire coated mineral glass is built to last and sure to catch the eyes of passersby at the slightest glimpse. Be bold. Be daring. A unique timepiece with the option to engrave your own customized message on the back made for everyday use - you will not find anything else quite like it.

Wood Meets Tech

Every one of our Classic Apple Watch Bands are unique. Made with 100% natural wood and color plated stainless steel with custom stainless steel lug end adaptors. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

Designed from the classic Aviator look, these exquisite sunglasses follow the TruWood tradition of using 100% real bamboo wood. Looking great in the sun will be easy when you stand out with these stylish shades.

Get ready for a lot of time outdoors with polarized lenses keeping your eyes safe, and even more compliments from passersby with the TruWood Aviators!

Simply Casual

The TruWood Minimal reveals that often less can be more. Valued at over $229, the TruWood Minimal Him + Her Bundle includes matching his and hers Minimal watches, plus free gift boxes for both and an extra 12 months of warranty coverage for 24 months of total protection. Define yourself with a watch as unique as you are. Designed to break tradition, this timepiece's clean face appeals to modern aesthetics and natural beauty - one of which is timeless. The casing is made 100% bamboo that redefines minimalism in a modern style, contrasted by a silver metal crown to really make the colours pop. A genuine brown leather strap provides an adjustable snug fit, and the jet-black hands deliver uncompromising time.

Bold & Balanced

Everyday elegance meets coastal adventure. Valued at over $299, the TruWood Pacific Him + Her Bundle includes matching his and hers Pacific watches, plus free gift boxes for both, a free watch link removal tool for easy, customizable sizing, and an extra 12 months of warranty coverage for 24 months of total protection. The Pacific is handcrafted by expert watchmakers, built on excellence and never cutting corners. The light maple wood case is polished to ensure a uniform grain and specially cured for water resistance in a stunning slim profile. With silver hands that stand out like sunlight on waves and a sapphire-coated crystal glass, it strikes the perfect balance between bold exploration and clean, casual style. The Pacific is your ultimate, comfortable companion from the shoreline to the summit.

Bold & Balanced

Everyday elegance meets coastal adventure. Valued at over $229, the TruWood Seaside Bundle pairs the Pacific watch with Beachcomber sunglasses, plus free gift boxes for both, a free watch link removal tool for easy, customizable sizing, and an extra 12 months of warranty coverage for 24 months of total protection. The Pacific is handcrafted by expert watchmakers, built on excellence and never cutting corners. The light maple wood case is polished to ensure a uniform grain and specially cured for water resistance in a stunning slim profile. With silver hands that stand out like sunlight on waves and a sapphire-coated crystal glass, it strikes the perfect balance between bold exploration and clean, casual style. The Pacific is your ultimate, comfortable companion from the shoreline to the summit. The Beachcomber sunglasses are handcrafted from hand-picked maple wood, ensuring every single pair is completely unique. The light, natural grain is polished into a slim, lightweight shape that effortlessly withstands the salt and spray of life by the water. Featuring deep sea blue polarized lenses to shield your eyes from the glare, these frames strike the perfect balance between bold exploration and clean, everyday style.

Bold & Balanced

Everyday elegance meets coastal adventure. Valued at over $259, the TruWood Seaside Bundle pairs the Pacific watch with Beachcomber sunglasses, plus free gift boxes for both, a free watch link removal tool for easy, customizable sizing, and an extra 12 months of warranty coverage for 24 months of total protection. The Pacific is handcrafted by expert watchmakers, built on excellence and never cutting corners. The light maple wood case is polished to ensure a uniform grain and specially cured for water resistance in a stunning slim profile. With silver hands that stand out like sunlight on waves and a sapphire-coated crystal glass, it strikes the perfect balance between bold exploration and clean, casual style. The Pacific is your ultimate, comfortable companion from the shoreline to the summit. The Beachcomber sunglasses are handcrafted from hand-picked maple wood, ensuring every single pair is completely unique. The light, natural grain is polished into a slim, lightweight shape that effortlessly withstands the salt and spray of life by the water. Featuring deep sea blue polarized lenses to shield your eyes from the glare, these frames strike the perfect balance between bold exploration and clean, everyday style.