Craftsmanship in Motion

For the man who understands the importance of looking his best, this elegant timepiece is the top choice. Featuring an automatic self-winding movement housed in a sapphire coated mineral glass, the Journey is a marvel in modern watch engineering. Stare into the sophisticated motion of exposed gears and rotors on the see-through skeleton dial as every second ticks by. Carefully handcrafted with two tone zebrawood and olive wood, the polished dual colour wooden link band is held together by a classic butterfly clasp. This watch rests with an indescribable elegance on your wrist to give the top luxury watch brands a run for their money.

Simple & Elegant

Minimal yet undeniably sophisticated, the TruWood Prestige is the true Gentleman’s watch choice. The colour pairings in the black sandalwood and metal are specifically chosen to compliment each other and stand out as a match made in heaven. Featuring a clean black dial with metallic blue accent hands, the Prestige uses a combination of plated black stainless steel lugs and dark wood band links to create a timepiece that will stand the test of time. With its perfectly aligned inner sub dial, precision in modern craftsmanship has and will never look as distinguished as this.

The Bamboo Sport Sunglasses have original styling, and natural beauty. Using 100% real bamboo wood, these frames will give you the edge you need to stand out all season long.

Lightweight and sturdy, the Bamboo Sport is at the intersection of fashion and quality. These frames will last forever, and look sweet just as long.

Get ready for long days under the sun with sunset polarized lenses in a sporty design.

Yes, it's real.

Curved brim baseball style mesh cap made with a real wood brim. You gotta see it to believe it. A truly unique hat unlike anything you've worn before. Adorned with a minimal TruWood logo on the front (also real wood) and a comfortable one size fits all design made with a blend of cotton, polyester and spandex.

Simple & Elegant

Minimal yet undeniably sophisticated, the TruWood Space is the true Gentleman’s watch choice. The colour pairings in the black sandalwood and metal are specifically chosen to compliment each other and stand out as a match made in heaven. Featuring a clean jet black dial with metallic gold accent hands, the Space uses a combination of plated gold stainless steel lugs and dark wood band links to create a timepiece that will stand the test of time. With its perfectly aligned inner sub dial, precision in modern craftsmanship has and will never look as distinguished as this.

Wood Meets Tech

Every one of our Classic Apple Watch Bands are unique. Made with natural black sandalwood and silver plated stainless steel with custom stainless steel lug end adaptors. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

Wood Meets Tech

Every one of our Classic Apple Watch Bands are unique. Made with 100% natural black sandalwood and gold plated stainless steel with custom stainless steel lug end adaptors. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

Wood Meets Tech

Every one of our Everyday Apple Watch Bands are unique. Made with 100% natural two tone red and black sandalwood, designed to give you the earthy look often lost with modern tech wearables. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

Breaking Boundaries

Our most requested collection to date, the highly anticipated Square watches are finally here. The TruWood Ascent features a sharp, defined look for the rugged journeyman with a clean-cut, dark wood dial with a pop of red on the seconds hand. Using our new single-link band, this timepiece has a smooth look around the wrist in a refreshing black sandalwood design. Step into a new light and don't be afraid to break boundaries once in while.

Wood Meets Tech

Every one of our Everyday Apple Watch Bands are unique. Made with 100% natural maple wood with blue dye, designed to give you the earthy look often lost with modern tech wearables. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

Wood Meets Tech

Every one of our Everyday Apple Watch Bands are unique. Made with 100% maple wood with grey dye, designed to give you the earthy look often lost with modern tech wearables. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

Breaking Boundaries

Our most requested collection to date, the highly anticipated Square watches are finally here. The TruWood Ridge features a sharp, defined look for the rugged journeyman with a clean-cut, red wood dial with black accents. Using our new single-link band, this timepiece has a smooth look around the wrist in a refreshing red sandalwood design. Step into a new light and don't be afraid to break boundaries once in while.

Treat Your Eyes

On average, we are exposed to computer, phone and TV screens 8 hours a day, a lot of us even more than that! These devices emit a blue-light that signals our brain to wake up, which we would normally only get from the sun. With blue-light blocking technology, we shield our eyes from these wakeful rays, reducing eye strain, improving sleep and preventing headaches. Now crafted with our finest selection of 100% real wood into unique aviator wire frames, the TruWood Vista blue-light blocking glasses will be your new companion for those late nights.

Travel & Explore

The TruWood Napoleon watch is a paradigm shift. Inspired by the human drive to explore in mind, this collection serves as a reminder to discover and achieve the unattainable. Each Napoleon timepiece is crafted with hand-picked black and red sandalwood, masterfully designed after the ships that have traversed our oceans. The genuine brown leather band is held together by black stainless steel lugs and clasp, topped with a redwood bezel reminiscent of history's greatest explorers. This watch rests lightly on your wrist, sporting a subtle sub dial so you can look your best when delving into uncharted territory.

Wood Meets Tech

Every one of our Everyday Apple Watch Bands are unique. Made with 100% natural light maple wood, designed to give you the earthy look often lost with modern tech wearables. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

Travel & Explore

The TruWood Cartier watch is a paradigm shift. Inspired by the human drive to explore in mind, this collection serves as a reminder to discover and achieve the unattainable. Each Cartier timepiece is crafted with hand-picked black sandalwood, masterfully designed after the ships that have traversed our oceans. The genuine black leather band is held together by silver stainless steel lugs and clasp, topped with a black dial reminiscent of history's greatest explorers. This watch rests lightly on your wrist, sporting a subtle sub dial so you can look your best when delving into uncharted territory.

Wood Meets Tech

Every one of our Classic Apple Watch Bands are unique. Made with 100% natural purpleheart wood and black brushed stainless steel with custom stainless steel lug end adaptors. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

Every one of our Retro Sunglasses are unique. Each frame is made from hand picked African Ebony wood, so you can be confident what you're receiving is original.

This flexible and strong wood is expertly carved into a designer browline shape, and looks simply stunning. With the beautiful styling and gradient brown CR-39 lenses on the Retro sunglasses keeping your eyes safe from the sun, you'll be the centre of attention every time you step outside.

Keep it natural, and look great at the same time!

Treat Your Eyes

On average, we are exposed to computer, phone and TV screens 8 hours a day, a lot of us even more than that! These devices emit a blue-light that signals our brain to wake up, which we would normally only get from the sun. With blue-light blocking technology, we shield our eyes from these wakeful rays, reducing eye strain, improving sleep and preventing headaches. Now crafted with our finest selection of 100% real black sandalwood into unique aviator wire frames, the TruWood Vista blue-light blocking glasses will be your new companion for those late nights.

Treat Your Eyes

On average, we are exposed to computer, phone and TV screens 8 hours a day, a lot of us even more than that! These devices emit a blue-light that signals our brain to wake up, which we would normally only get from the sun. With blue-light blocking technology, we shield our eyes from these wakeful rays, reducing eye strain, improving sleep and preventing headaches. Now crafted with our finest selection of 100% real walnut wood into unique aviator wire frames, the TruWood Vista blue-light blocking glasses will be your new companion for those late nights.