Simple & Elegant

Minimal yet undeniably sophisticated, the TruWood Space is the true Gentleman’s watch choice. The colour pairings in the black sandalwood and metal are specifically chosen to compliment each other and stand out as a match made in heaven. Featuring a clean jet black dial with metallic gold accent hands, the Space uses a combination of plated gold stainless steel lugs and dark wood band links to create a timepiece that will stand the test of time. With its perfectly aligned inner sub dial, precision in modern craftsmanship has and will never look as distinguished as this.

The Bamboo Sport Sunglasses have original styling, and natural beauty. Using 100% real bamboo wood, these frames will give you the edge you need to stand out all season long.

Lightweight and sturdy, the Bamboo Sport is at the intersection of fashion and quality. These frames will last forever, and look sweet just as long.

Get ready for long days under the sun with blue polarized lenses in a sporty design.

Simple & Modern

Everyday elegance has never been so accurate a description for any timepiece. The TruWood Stark is handcrafted by expert watchmakers, built on excellence and never cutting corners. The light maple wood case is polished to ensure a uniform grain and specially cured for water resistance in a stunning slim profile. Silver hands stand out on the Stark's signature green dial housed in a sapphire coated crystal glass, providing the perfect bridge between bold and simplicity. The lightweight wooden links complete the Stark as your most comfortable watch ever.

Simple & Elegant

Minimal yet undeniably sophisticated, the TruWood Dune is the true Gentleman’s watch choice. The colour pairings in the brown walnut wood and metal are specifically chosen to compliment each other and stand out as a match made in heaven. Featuring a clean silver dial with metallic blue accent hands, the Dune uses a combination of plated silver stainless steel lugs and brown wood band links to create a timepiece that will stand the test of time. With its perfectly aligned inner sub dial, precision in modern craftsmanship has and will never look as distinguished as this.

Bold & Daring

The TruWood Midnight celebrates modern watch-making with meticulous attention to detail. The black maple wood case houses a perfect square pattern on a chronograph dial, measured with accuracy down to 1/100th of a millimetre. Handcrafted by expert watchmakers, building timepieces that last is in our nature. Each watch is built with its own unique set of polished dark wood links and a sapphire coated mineral glass for extra durability. Featuring Japanese movement with 3 sub dials and 2 pushers for stop watch functionality, precision is our guarantee.

Wood Meets Tech

Every one of our Everyday Apple Watch Bands are unique. Made with 100% natural kosso wood, designed to give you the earthy look often lost with modern tech wearables. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

Wood Meets Tech

Every one of our Classic Apple Watch Bands are unique. Made with natural black sandalwood and silver plated stainless steel with custom stainless steel lug end adaptors. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

For The Everyday Man

Men's bracelets made with beautiful matte black Onyx beads and perfectly matching natural olive wood with an adjustable drawstring band. Celebrate simplicity in design brought back to its natural roots. Your favourite watch just got a new best friend to match - complete the look with your TruWood bracelet.

Bold & Daring

The TruWood Belle collection is a paradigm shift. Its thin band, and low profile is contrasted by its rare and natural design.

Belle is French for “beautiful", which this collection is rightfully named after. Some watches are meant to be practical, used everyday, nothing stylish. This is where we beg to differ! Practical and trendy do not have to be mutually exclusive, and the TruWood Iris is proof. This trendy watch is made with a perfect combination of black sandalwood and a mother of pearl dial with gold markings, giving it an unmistakable look that is the perfect marriage of luxury and practicality. Truly a dream watch for any fashionista.

For The Everyday Woman

Women's bracelets made with beautiful matte black Onyx beads and perfectly matching genuine Malachite green gem stone with an engraved TruWood dangle tag. Celebrate simplicity in design brought back to its natural roots. Your favourite watch just got a new best friend to match - complete the look with your TruWood bracelet.