Simple & Modern

Everyday elegance has never been so accurate a description for any timepiece. The TruWood Navigator is handcrafted by expert watchmakers, built on excellence and never cutting corners. The black sandalwood case is polished to ensure a uniform grain and specially cured for water resistance in a stunning slim profile. A blue square pattern dial housed in a sapphire coated crystal glass provides the perfect bridge between bold and simplicity. The lightweight dark wooden links complete the Navigator as your most comfortable watch ever.

Wood Meets Tech

Every one of our Everyday Apple Watch Bands are unique. Made with 100% natural wood, designed to give you the earthy look often lost with modern tech wearables. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

Wood Meets Tech

Every one of our Classic Apple Watch Bands are unique. Made with 100% natural wood and color plated stainless steel with custom stainless steel lug end adaptors. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

Simple & Modern

Everyday elegance has never been so accurate a description for any timepiece. The TruWood Capitan is handcrafted by expert watchmakers, built on excellence and never cutting corners. The black sandalwood case is polished to ensure a uniform grain and specially cured for water resistance in a stunning slim profile. A black square pattern dial housed in a sapphire coated crystal glass provides the perfect bridge between bold and simplicity. The lightweight dark wooden links complete the Capitan as your most comfortable watch ever.

Every one of our Icon sunglasses are unique. Each frame is made from hand picked light oak wood, so you can be confident what you're receiving is original.

This flexible and strong wood is expertly carved into a designer shape, with black polarized circle lenses to keep your eyes shielded from the sun. With the beautiful styling on the Icon sunglasses, you'll be the centre of attention out in the sun.

Keep it natural, and look great at the same time!

The Vintage sunglasses made with 100% real bamboo wood will set you apart from the crowd – they bring a refreshingly different take on the classic Browline frame. With natural appeal, the one-of-a-kind curved wooden arms rest lightly around your ears.

Have fun knowing you’re protecting your eyes with brown polarized lenses while looking fresh all year round.

Add these frames to your outdoor adventure collection today!

Designed from the classic Aviator look, these exquisite sunglasses follow the TruWood tradition of using 100% real bamboo wood. Looking great in the sun will be easy when you stand out with these stylish shades.

Get ready for a lot of time outdoors with red polarized lenses keeping your eyes safe, and even more compliments from passersby with the TruWood Aviators!

Craftsmanship in Motion

For the man who understands the importance of looking his best, this elegant timepiece is the top choice. Featuring an automatic self-winding movement housed in a sapphire coated mineral glass, the Caliber is a marvel in modern watch engineering. Stare into the sophisticated motion of exposed gears and rotors on the see-through skeleton dial as every second ticks by. Carefully handcrafted with two tone black sandalwood and olive wood, the polished dual colour wooden link band is held together by a classic butterfly clasp. This watch rests with an indescribable elegance on your wrist to give the top luxury watch brands a run for their money.

Casually Elegant.

The Noir features a stainless steel case with a stunning matte black polish. Natural black sandalwood around the bezel and dial face compliments the dark metal finish resulting in a watch that exudes class. Roman numerals stand proud in a sapphire coated crystal glass, held together by a metal and black sandalwood link band to complete the package. With each hand picked grain of wood being unique, the Noir is perfect for the wearer who wants to set themselves apart from the crowd.

Breaking Boundaries

Our most requested collection to date, the highly anticipated Square watches are finally here. The TruWood Carbon features a sharp, defined look for the rugged journeyman with a clean-cut, leadwood wood dial with a pop of gold on the seconds hand. Using our new single-link band, this timepiece has a smooth look around the wrist in a refreshing leadwood design. Step into a new light and don't be afraid to break boundaries once in while.