Wood Meets Tech

Every one of our Everyday Apple Watch Bands are unique. Made with 100% natural wood, designed to give you the earthy look often lost with modern tech wearables. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

The Bamboo Sport Sunglasses have original styling, and natural beauty. Using 100% real bamboo wood, these frames will give you the edge you need to stand out all season long.

Lightweight and sturdy, the Bamboo Sport is at the intersection of fashion and quality. These frames will last forever, and look sweet just as long.

Get ready for long days under the sun with polarized lenses in a sporty design.

Craftsmanship in Motion

For the man who understands the importance of looking his best, this elegant timepiece is the top choice. Featuring an automatic self-winding movement housed in a sapphire coated mineral glass, the Atlas is a marvel in modern watch engineering. Stare into the sophisticated motion of exposed gears and rotors on the see-through skeleton dial as every second ticks by. Carefully handcrafted with black sandalwood, the polished dark wooden link band is held together by a classic butterfly clasp. This watch rests with an indescribable elegance on your wrist to give the top luxury watch brands a run for their money.

Simply Casual

Casual meets professional - The TruWood Presidential is one of a kind.  Although the watch conveys a traditional message, it does so with originality. Staying true to tradition, classic metallic markings on the wood grain dial let you easily keep track of time. The bamboo case refuses to hide it's natural charisma, making bystanders pause and smile. A genuine brown leather strap and metallic steel crown provides a healthy balance between the classic and natural styles.

This is a watch to wear with friends or to work - it appeals to all walks of life.

The Next Frontier

This is it. The next watch in your collection has finally arrived. Taking the familiar design of our most celebrated timepiece to date and infusing it with a new type of wood for a complete evolution in outdoor style. The TruWood Summit watch takes elegant design and wood working excellence to the next level. Crafted with African Kosso wood, a unique cut with colours and patterns unlike we've ever seen before. Complete with a revamped black sandalwood dial and gold plated etchings housed in our sapphire coated crystal glass. We can't get enough of this piece and we understand if you can't either.

Every one of our Icon sunglasses are unique. Each frame is made from hand picked light oak wood, so you can be confident what you're receiving is original.

This flexible and strong wood is expertly carved into a designer shape, with black polarized circle lenses to keep your eyes shielded from the sun. With the beautiful styling on the Icon sunglasses, you'll be the centre of attention out in the sun.

Keep it natural, and look great at the same time!

Simple & Modern

Everyday elegance has never been so accurate a description for any timepiece. The TruWood Navigator is handcrafted by expert watchmakers, built on excellence and never cutting corners. The black sandalwood case is polished to ensure a uniform grain and specially cured for water resistance in a stunning slim profile. A blue square pattern dial housed in a sapphire coated crystal glass provides the perfect bridge between bold and simplicity. The lightweight dark wooden links complete the Navigator as your most comfortable watch ever.

Casually Elegant.

The Noir features a stainless steel case with a stunning matte black polish. Natural black sandalwood around the bezel and dial face compliments the dark metal finish resulting in a watch that exudes class. Roman numerals stand proud in a sapphire coated crystal glass, held together by a metal and black sandalwood link band to complete the package. With each hand picked grain of wood being unique, the Noir is perfect for the wearer who wants to set themselves apart from the crowd.

Tried & Tru

The very roots of the TruWood brand start here. The Cardinal watch is a natural extension of our beloved all-wood collection, crafted with the contrasting hues of our signature black and red sandalwood. The duality and balance of our classic timepieces creates a new defining moment for the casual outdoor adventurist. A slim profile housed in a sapphire coated crystal glass provides the perfect bridge between handcrafted elegance and everyday simplicity making the Cardinal your go-to piece, every time.

Raw Style. Redefined.

We stay true to our roots. Our signature watch design with a unique cut of beautifully marbled zebra wood, the TruWood Jaguar joins our most celebrated watches in style. Handcrafted by expert watchmakers, built on excellence and never cutting corners. The zebra wood case retains the raw, natural feel of our specially cured materials to fit the perfect balance between authenticity and comfort. A red seconds hand stands proud on a uniform, mango wood dial housed in a sapphire coated crystal glass. The perfect bridge between bold and simplicity.