Raw Style. Redefined.

We stay true to our roots. Our signature watch design with a unique cut of beautifully marbled zebra wood, the TruWood Jaguar joins our most celebrated watches in style. Handcrafted by expert watchmakers, built on excellence and never cutting corners. The zebra wood case retains the raw, natural feel of our specially cured materials to fit the perfect balance between authenticity and comfort. A red seconds hand stands proud on a uniform, mango wood dial housed in a sapphire coated crystal glass. The perfect bridge between bold and simplicity.

An Instant Classic.

The TruWood Epoch defines a new beginning, taking our signature leather band style and infusing it with everything you love in a wood watch. The black sandalwood case captures a stunningly sleek profile, with the gun-metal details on the dial redefining minimalism in a modern style. A low-key look that quite literally matches with any outfit, the dark wood on black leather design is an instant classic among long-time fans and newcomers alike. If you are looking for a place to start, the Epoch is the one to choose.

Craftsmanship in Motion

For the man who understands the importance of looking his best, this elegant timepiece is the top choice. Featuring an automatic self-winding movement housed in a sapphire coated mineral glass, the Caliber is a marvel in modern watch engineering. Stare into the sophisticated motion of exposed gears and rotors on the see-through skeleton dial as every second ticks by. Carefully handcrafted with two tone black sandalwood and olive wood, the polished dual colour wooden link band is held together by a classic butterfly clasp. This watch rests with an indescribable elegance on your wrist to give the top luxury watch brands a run for their money.

For The Everyday Man

Men's bracelets made with beautiful matte black Onyx beads and perfectly matching genuine Malachite green gem stones with an adjustable drawstring band. Celebrate simplicity in design brought back to its natural roots. Your favourite watch just got a new best friend to match - complete the look with your TruWood bracelet.

Old School Reimagined.

Retro style, circle lens sunglasses built with a curved bridge and thin metal frame give a minimal look from the front when just wood doesn't cut it. Slim walnut wooden temples expertly carved with precision into designer shape with a sleek profile in mind.

Don't be afraid to take charge. Step outside and keep your eyes safe from the sun's UV rays with black polarized round lenses as you journey on. Shades guaranteed to draw more eyes than just your own.

Simple & Modern

Guaranteed to stand out from the pack is the TruWood Hybrid. Two tone wood grains complement each other with brown olive wood and black sandalwood all around the entire wood link band. Elegant dual colour design on a minimal brown dial housed by a sapphire coated mineral glass is built to last and sure to catch the eyes of passersby at the slightest glimpse. Be bold. Be daring. A unique timepiece with the option to engrave your own customized message on the back made for everyday use - you will not find anything else quite like it.

Craftsmanship in Motion

For the man who understands the importance of looking his best, this elegant timepiece is the top choice. Featuring an automatic self-winding movement housed in a sapphire coated mineral glass, the Ember is a marvel in modern watch engineering. Stare into the sophisticated motion of exposed gears and rotors on the see-through skeleton dial as every second ticks by. Carefully handcrafted with two tone black and red sandalwood, the polished dual colour wooden link band is held together by a classic butterfly clasp. This watch rests with an indescribable elegance on your wrist to give the top luxury watch brands a run for their money.

Travel & Explore

The TruWood Columbus watch is a paradigm shift. Inspired by the human drive to explore in mind, this collection serves as a reminder to discover and achieve the unattainable. Each Columbus timepiece is crafted with hand-picked black sandalwood, masterfully designed after the ships that have traversed our oceans. The polished wooden link band is held together by gold stainless steel lugs and clasp, topped with a blue dial reminiscent of history's greatest explorers. This watch rests lightly on your wrist, sporting a subtle sub dial so you can look your best when delving into uncharted territory.

Bold & Daring

The TruWood Guardian celebrates modern watch-making with meticulous attention to detail. The black sandalwood case houses a perfect square pattern on a chronograph dial, measured with accuracy down to 1/100th of a millimetre. Handcrafted by expert watchmakers, building timepieces that last is in our nature. Each watch is built with its own unique set of polished green maple wood links and a sapphire coated mineral glass for extra durability. Featuring Japanese movement with 3 sub dials and 2 pushers for stop watch functionality, precision is our guarantee.

Travel & Explore

The TruWood Cartier watch is a paradigm shift. Inspired by the human drive to explore in mind, this collection serves as a reminder to discover and achieve the unattainable. Each Cartier timepiece is crafted with hand-picked black sandalwood, masterfully designed after the ships that have traversed our oceans. The polished wooden link band is held together by silver stainless steel lugs and clasp, topped with a black dial reminiscent of history's greatest explorers. This watch rests lightly on your wrist, sporting a subtle sub dial so you can look your best when delving into uncharted territory.