Simple & Modern

Everyday elegance has never been so accurate a description for any timepiece. The TruWood Capitan is handcrafted by expert watchmakers, built on excellence and never cutting corners. The black sandalwood case is polished to ensure a uniform grain and specially cured for water resistance in a stunning slim profile. A black square pattern dial housed in a sapphire coated crystal glass provides the perfect bridge between bold and simplicity. The light weight dark wooden links complete the Capitan as your most comfortable watch ever.

Casually Elegant.

Valued at over $379, the TruWood Blackout Weekender Bundle includes the top selling Prosper watch, Weekender Zebra sunglasses and a perfectly complementing Onyx/Olive bracelet. Plus free gift boxes for both, a free watch link removal tool for easy, customizable sizing, and an extra 12 months of warranty coverage for 24 months of total protection. The Prosper features a stainless steel case with a stunning gold polish. A deep black sandalwood around the bezel and dial face compliments the brilliant metal finish resulting in a watch that exudes class. Roman numerals stand proud in a sapphire coated crystal glass, held together by a metal and ebony wood link band to complete the package. With each hand picked grain of wood being unique, the Prosper is perfect for the wearer who wants to set themselves apart from the crowd. Designed from the classic Aviator look, these exquisite sunglasses follow the TruWood tradition of using 100% real bamboo wood. Looking great in the sun will be easy when you stand out with these stylish shades. Get ready for a lot of time outdoors with smoke purple gradient polarized lenses keeping your eyes safe, and even more compliments from passersby with the TruWood Weekenders! Men's bracelets made with beautiful matte black Onyx beads and perfectly matching natural olive wood with an adjustable drawstring band. Celebrate simplicity in design brought back to its natural roots. Your favourite watch just got a new best friend to match - complete the look with your TruWood bracelet.

Wood Meets Tech

Every one of our Classic Apple Watch Bands are unique. Made with 100% natural wood and color plated stainless steel with custom stainless steel lug end adaptors. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

Casually Elegant.

Valued at over $259, the TruWood Whiteout Bundle pairs the top selling Glacier watch with Arc Grey Mesh cap, plus a free watch gift box, a free watch link removal tool for easy, customizable sizing, and an extra 12 months of warranty coverage for 24 months of total protection. The Glacier features a stainless steel case with a stunning silver polish. A neutral grey maple wood around the bezel and dial face compliments the brilliant metal finish for a watch that exudes class. Roman numerals stand proud in a sapphire coated crystal glass, held together by a metal and grey maple wood link band to complete the package. With each hand picked grain of wood being unique, the Glacier is perfect for the wearer who wants to set themselves apart from the crowd. The Arc is a curved brim baseball style mesh cap made with a real wood brim. You gotta see it to believe it. A truly unique hat unlike anything you've worn before. Adorned with a minimal TruWood logo on the front (also real wood) and a comfortable one size fits all design made with a blend of cotton, polyester and spandex.

Travel & Explore

The TruWood Columbus watch is a paradigm shift. Inspired by the human drive to explore in mind, this collection serves as a reminder to discover and achieve the unattainable. Each Columbus timepiece is crafted with hand-picked black sandalwood, masterfully designed after the ships that have traversed our oceans. The polished wooden link band is held together by gold stainless steel lugs and clasp, topped with a blue dial reminiscent of history's greatest explorers. This watch rests lightly on your wrist, sporting a subtle sub dial so you can look your best when delving into uncharted territory.