Yes, it's real.

Curved brim baseball style mesh cap made with a real wood brim. You gotta see it to believe it. A truly unique hat unlike anything you've worn before. Adorned with a minimal TruWood logo on the front (also real wood) and a comfortable one size fits all design made with a blend of cotton, polyester and spandex.

Travel & Explore

The TruWood Columbus watch is a paradigm shift. Inspired by the human drive to explore in mind, this collection serves as a reminder to discover and achieve the unattainable. Each Columbus timepiece is crafted with hand-picked black sandalwood, masterfully designed after the ships that have traversed our oceans. The polished wooden link band is held together by gold stainless steel lugs and clasp, topped with a blue dial reminiscent of history's greatest explorers. This watch rests lightly on your wrist, sporting a subtle sub dial so you can look your best when delving into uncharted territory.

For The Everyday Woman

Women's bracelets made with beautiful matte black Onyx beads and perfectly matching natural purpleheart wood with an engraved TruWood dangle tag. Celebrate simplicity in design brought back to its natural roots. Your favourite watch just got a new best friend to match - complete the look with your TruWood bracelet.

Yes, it's real.

Curved brim baseball style mesh cap made with a real wood brim. You gotta see it to believe it. A truly unique hat unlike anything you've worn before. Adorned with a minimal TruWood logo on the front (also real wood) and a comfortable one size fits all design made with a blend of cotton, polyester and spandex.

For The Everyday Woman

Women's bracelets made with beautiful matte black Onyx beads and perfectly matching natural rosewood with an engraved TruWood dangle tag. Celebrate simplicity in design brought back to its natural roots. Your favourite watch just got a new best friend to match - complete the look with your TruWood bracelet.

Streamlined Essential

The Maverick is a minimal wallet made from 100% real Rosewood. The main cardholder uses a spring-loaded push button to seamlessly eject up to 6 cards. The Maverick wallet brings the minimalist look back to life while giving you back the space in your pocket. The hard rosewood exterior provides a slim fit while keeping your ID's and credit cards safe from bending. Ditch the bulk and enjoy the free range of movement outdoors and on the go with a handcrafted wooden wallet that puts your needs first.

Old School Reimagined.

Retro style, circle lens sunglasses built with a curved bridge and thin metal frame give a minimal look from the front when just wood doesn't cut it. Slim walnut wooden temples expertly carved with precision into designer shape with a sleek profile in mind.

Don't be afraid to take charge. Step outside and keep your eyes safe from the sun's UV rays with black polarized round lenses as you journey on. Shades guaranteed to draw more eyes than just your own.

For The Everyday Woman

Women's bracelets made with beautiful 18K gold plated stainless steel beads and perfectly matching natural ebony wood with an engraved TruWood dangle tag. Celebrate simplicity in design brought back to its natural roots. Your favourite watch just got a new best friend to match - complete the look with your TruWood bracelet.

Timeless Details

Our Marble & Wood collection is back, better than ever. Redesigned from the ground up into a staple watch for women, the Nova is more than just a timepiece. The blue marble enamel dial creates a delicate look within our signature black sandalwood bezel. Crafted in a brushed black stainless steel case and held together by a chic and stylish mesh strap, the Nova captures your individuality like no other.

Treat Your Eyes

On average, we are exposed to computer, phone and TV screens 8 hours a day, a lot of us even more than that! These devices emit a blue-light that signals our brain to wake up, which we would normally only get from the sun. With blue-light blocking technology, we shield our eyes from these wakeful rays, reducing eye strain, improving sleep and preventing headaches. Now crafted with our finest selection of 100% real walnut wood into unique rectangle shaped frames, the TruWood Quest blue-light blocking glasses will be your new companion for those late nights.