Simply Casual

The TruWood Minimal reveals that often less can be more. Define yourself with a watch as unique as you are. Designed to break tradition, this timepiece's clean face appeals to modern aesthetics and natural beauty - one of which is timeless. The casing is made 100% bamboo that redefines minimalism in a modern style, contrasted by a silver metal crown to really make the colours pop. A genuine brown leather strap provides an adjustable snug fit, and the jet-black hands deliver uncompromising time.

Every one of our Icon sunglasses are unique. Each frame is made from hand picked light oak wood, so you can be confident what you're receiving is original.

This flexible and strong wood is expertly carved into a designer shape, with black polarized circle lenses to keep your eyes shielded from the sun. With the beautiful styling on the Icon sunglasses, you'll be the centre of attention out in the sun.

Keep it natural, and look great at the same time!

Simple & Modern

Everyday elegance has never been so accurate a description for any timepiece. The TruWood Navigator is handcrafted by expert watchmakers, built on excellence and never cutting corners. The black sandalwood case is polished to ensure a uniform grain and specially cured for water resistance in a stunning slim profile. A blue square pattern dial housed in a sapphire coated crystal glass provides the perfect bridge between bold and simplicity. The lightweight dark wooden links complete the Navigator as your most comfortable watch ever.

Casually Elegant.

The Noir features a stainless steel case with a stunning matte black polish. Natural black sandalwood around the bezel and dial face compliments the dark metal finish resulting in a watch that exudes class. Roman numerals stand proud in a sapphire coated crystal glass, held together by a metal and black sandalwood link band to complete the package. With each hand picked grain of wood being unique, the Noir is perfect for the wearer who wants to set themselves apart from the crowd.

Tried & Tru

The very roots of the TruWood brand start here. The Cardinal watch is a natural extension of our beloved all-wood collection, crafted with the contrasting hues of our signature black and red sandalwood. The duality and balance of our classic timepieces creates a new defining moment for the casual outdoor adventurist. A slim profile housed in a sapphire coated crystal glass provides the perfect bridge between handcrafted elegance and everyday simplicity making the Cardinal your go-to piece, every time.

Raw Style. Redefined.

We stay true to our roots. Our signature watch design with a unique cut of beautifully marbled zebra wood, the TruWood Jaguar joins our most celebrated watches in style. Handcrafted by expert watchmakers, built on excellence and never cutting corners. The zebra wood case retains the raw, natural feel of our specially cured materials to fit the perfect balance between authenticity and comfort. A red seconds hand stands proud on a uniform, mango wood dial housed in a sapphire coated crystal glass. The perfect bridge between bold and simplicity.

Simple & Modern

Everyday elegance has never been so accurate a description for any timepiece. The TruWood Capitan is handcrafted by expert watchmakers, built on excellence and never cutting corners. The black sandalwood case is polished to ensure a uniform grain and specially cured for water resistance in a stunning slim profile. A black square pattern dial housed in a sapphire coated crystal glass provides the perfect bridge between bold and simplicity. The lightweight dark wooden links complete the Capitan as your most comfortable watch ever.

The Vintage sunglasses made with 100% real bamboo wood will set you apart from the crowd – they bring a refreshingly different take on the classic Browline frame. With natural appeal, the one-of-a-kind curved wooden arms rest lightly around your ears.

Have fun knowing you’re protecting your eyes with brown polarized lenses while looking fresh all year round.

Add these frames to your outdoor adventure collection today!

An Instant Classic.

The TruWood Epoch defines a new beginning, taking our signature leather band style and infusing it with everything you love in a wood watch. The black sandalwood case captures a stunningly sleek profile, with the gun-metal details on the dial redefining minimalism in a modern style. A low-key look that quite literally matches with any outfit, the dark wood on black leather design is an instant classic among long-time fans and newcomers alike. If you are looking for a place to start, the Epoch is the one to choose.

Casually Elegant.

The Glacier features a stainless steel case with a stunning silver polish. A neutral grey maple wood around the bezel and dial face compliments the brilliant metal finish for a watch that exudes class. Roman numerals stand proud in a sapphire coated crystal glass, held together by a metal and grey maple wood link band to complete the package. With each hand picked grain of wood being unique, the Glacier is perfect for the wearer who wants to set themselves apart from the crowd.