Coastal adventure meets refined craftsmanship in a frame built for the sun. The Beachcomber sunglasses are handcrafted from hand-picked maple wood, ensuring every single pair is completely unique.

The light, natural grain is polished into a slim, lightweight shape that effortlessly withstands the salt and spray of life by the water. Featuring deep sea blue polarized lenses to shield your eyes from the glare, these frames strike the perfect balance between bold exploration and clean, everyday style.

Keep it natural, and look great from the shoreline and beyond!

Treat Your Eyes

On average, we are exposed to computer, phone and TV screens 8 hours a day, a lot of us even more than that! These devices emit a blue-light that signals our brain to wake up, which we would normally only get from the sun. With blue-light blocking technology, we shield our eyes from these wakeful rays, reducing eye strain, improving sleep and preventing headaches. Now crafted with our finest selection of 100% real walnut wood into unique aviator wire frames, the TruWood Vista blue-light blocking glasses will be your new companion for those late nights.

Casually Elegant.

Valued at over $259, the TruWood Whiteout Bundle pairs the top selling Glacier watch with Arc Grey Mesh cap, plus a free watch gift box, a free watch link removal tool for easy, customizable sizing, and an extra 12 months of warranty coverage for 24 months of total protection. The Glacier features a stainless steel case with a stunning silver polish. A neutral grey maple wood around the bezel and dial face compliments the brilliant metal finish for a watch that exudes class. Roman numerals stand proud in a sapphire coated crystal glass, held together by a metal and grey maple wood link band to complete the package. With each hand picked grain of wood being unique, the Glacier is perfect for the wearer who wants to set themselves apart from the crowd. The Arc is a curved brim baseball style mesh cap made with a real wood brim. You gotta see it to believe it. A truly unique hat unlike anything you've worn before. Adorned with a minimal TruWood logo on the front (also real wood) and a comfortable one size fits all design made with a blend of cotton, polyester and spandex.

Bold & Balanced

Everyday elegance meets coastal adventure. Valued at over $229, the TruWood Seaside Bundle pairs the Pacific watch with Beachcomber sunglasses, plus free gift boxes for both, a free watch link removal tool for easy, customizable sizing, and an extra 12 months of warranty coverage for 24 months of total protection. The Pacific is handcrafted by expert watchmakers, built on excellence and never cutting corners. The light maple wood case is polished to ensure a uniform grain and specially cured for water resistance in a stunning slim profile. With silver hands that stand out like sunlight on waves and a sapphire-coated crystal glass, it strikes the perfect balance between bold exploration and clean, casual style. The Pacific is your ultimate, comfortable companion from the shoreline to the summit. The Beachcomber sunglasses are handcrafted from hand-picked maple wood, ensuring every single pair is completely unique. The light, natural grain is polished into a slim, lightweight shape that effortlessly withstands the salt and spray of life by the water. Featuring deep sea blue polarized lenses to shield your eyes from the glare, these frames strike the perfect balance between bold exploration and clean, everyday style.

Bold & Balanced

Everyday elegance meets coastal adventure. The TruWood Pacific is handcrafted by expert watchmakers, built on excellence and never cutting corners. The light maple wood case is polished to ensure a uniform grain and specially cured for water resistance in a stunning slim profile. With silver hands that stand out like sunlight on waves and a sapphire-coated crystal glass, it strikes the perfect balance between bold exploration and clean, casual style. The Pacific is your ultimate, comfortable companion from the shoreline to the summit.

Casually Elegant.

Valued at over $379, the TruWood Blackout Weekender Bundle includes the top selling Prosper watch, Weekender Zebra sunglasses and a perfectly complementing Onyx/Olive bracelet. Plus free gift boxes for both, a free watch link removal tool for easy, customizable sizing, and an extra 12 months of warranty coverage for 24 months of total protection. The Prosper features a stainless steel case with a stunning gold polish. A deep black sandalwood around the bezel and dial face compliments the brilliant metal finish resulting in a watch that exudes class. Roman numerals stand proud in a sapphire coated crystal glass, held together by a metal and ebony wood link band to complete the package. With each hand picked grain of wood being unique, the Prosper is perfect for the wearer who wants to set themselves apart from the crowd. Designed from the classic Aviator look, these exquisite sunglasses follow the TruWood tradition of using 100% real bamboo wood. Looking great in the sun will be easy when you stand out with these stylish shades. Get ready for a lot of time outdoors with smoke purple gradient polarized lenses keeping your eyes safe, and even more compliments from passersby with the TruWood Weekenders! Men's bracelets made with beautiful matte black Onyx beads and perfectly matching natural olive wood with an adjustable drawstring band. Celebrate simplicity in design brought back to its natural roots. Your favourite watch just got a new best friend to match - complete the look with your TruWood bracelet.

Simple & Modern

Everyday elegance has never been so accurate a description for any timepiece. The TruWood Capitan is handcrafted by expert watchmakers, built on excellence and never cutting corners. The black sandalwood case is polished to ensure a uniform grain and specially cured for water resistance in a stunning slim profile. A black square pattern dial housed in a sapphire coated crystal glass provides the perfect bridge between bold and simplicity. The light weight dark wooden links complete the Capitan as your most comfortable watch ever.

Bold & Balanced

Everyday elegance meets coastal adventure. Valued at over $259, the TruWood Seaside Bundle pairs the Pacific watch with Beachcomber sunglasses, plus free gift boxes for both, a free watch link removal tool for easy, customizable sizing, and an extra 12 months of warranty coverage for 24 months of total protection. The Pacific is handcrafted by expert watchmakers, built on excellence and never cutting corners. The light maple wood case is polished to ensure a uniform grain and specially cured for water resistance in a stunning slim profile. With silver hands that stand out like sunlight on waves and a sapphire-coated crystal glass, it strikes the perfect balance between bold exploration and clean, casual style. The Pacific is your ultimate, comfortable companion from the shoreline to the summit. The Beachcomber sunglasses are handcrafted from hand-picked maple wood, ensuring every single pair is completely unique. The light, natural grain is polished into a slim, lightweight shape that effortlessly withstands the salt and spray of life by the water. Featuring deep sea blue polarized lenses to shield your eyes from the glare, these frames strike the perfect balance between bold exploration and clean, everyday style.

Bold & Balanced

Everyday elegance meets coastal adventure. Valued at over $299, the TruWood Pacific Him + Her Bundle includes matching his and hers Pacific watches, plus free gift boxes for both, a free watch link removal tool for easy, customizable sizing, and an extra 12 months of warranty coverage for 24 months of total protection. The Pacific is handcrafted by expert watchmakers, built on excellence and never cutting corners. The light maple wood case is polished to ensure a uniform grain and specially cured for water resistance in a stunning slim profile. With silver hands that stand out like sunlight on waves and a sapphire-coated crystal glass, it strikes the perfect balance between bold exploration and clean, casual style. The Pacific is your ultimate, comfortable companion from the shoreline to the summit.

Wood Meets Tech

Every one of our Classic Apple Watch Bands are unique. Made with 100% natural wood and color plated stainless steel with custom stainless steel lug end adaptors. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

Yes, it's real.

Curved brim baseball style mesh cap made with a real wood brim. You gotta see it to believe it. A truly unique hat unlike anything you've worn before. Adorned with a minimal TruWood logo on the front (also real wood) and a comfortable one size fits all design made with a blend of cotton, polyester and spandex.

Wooden Watch Box for Women

Gorgeous glossy bamboo box with opening hinge on the lid for the best presentation. Made for watches, jewelry or just about anything else you can fit inside it. Perfect for protected storage and surprises. Cushioned white watch pillow inside.

Watch not included.