Travel & Explore

The TruWood Napoleon watch is a paradigm shift. Inspired by the human drive to explore in mind, this collection serves as a reminder to discover and achieve the unattainable. Each Napoleon timepiece is crafted with hand-picked black and red sandalwood, masterfully designed after the ships that have traversed our oceans. The polished wooden link band is held together by black stainless steel lugs and clasp, topped with a redwood bezel reminiscent of history's greatest explorers. This watch rests lightly on your wrist, sporting a subtle sub dial so you can look your best when delving into uncharted territory.

Bold & Daring

The TruWood Marine celebrates modern watch-making with meticulous attention to detail. The black sandalwood case houses a perfect square pattern on a blue chronograph dial, measured with accuracy down to 1/100th of a millimetre. Handcrafted by expert watchmakers, building timepieces that last is in our nature. Each watch is built with its own unique set of polished dark wood links and a sapphire coated mineral glass for extra durability. Featuring Japanese movement with 3 sub dials and 2 pushers for stop watch functionality, precision is our guarantee.

Breaking Boundaries

Our most requested collection to date, the highly anticipated Square watches are finally here. The TruWood Ridge features a sharp, defined look for the rugged journeyman with a clean-cut, red wood dial with black accents. Using our new single-link band, this timepiece has a smooth look around the wrist in a refreshing red sandalwood design. Step into a new light and don't be afraid to break boundaries once in while.

Simply Casual

Casual meets professional - The TruWood Presidential is one of a kind.  Although the watch conveys a traditional message, it does so with originality. Staying true to tradition, classic metallic markings on the wood grain dial let you easily keep track of time. The bamboo case refuses to hide it's natural charisma, making bystanders pause and smile. A genuine brown leather strap and metallic steel crown provides a healthy balance between the classic and natural styles.

This is a watch to wear with friends or to work - it appeals to all walks of life.

Simply Casual

The TruWood Minimal reveals that often less can be more. Define yourself with a watch as unique as you are. Designed to break tradition, this timepiece's clean face appeals to modern aesthetics and natural beauty - one of which is timeless. The casing is made 100% bamboo that redefines minimalism in a modern style, contrasted by a silver metal crown to really make the colours pop. A genuine brown leather strap provides an adjustable snug fit, and the jet-black hands deliver uncompromising time.

Simply Casual

The TruWood Leaf Green offers a new beginning; define yourself with a watch as unique as you are. The case is made from 100% natural black sandalwood in a stunningly sleek profile. The blank green face is a clean slate that redefines minimalism in a modern style, contrasted by a silver metal crown to really make the colours pop. Jet-black hands deliver uncompromising style around a hand picked wood dial that elevates time-telling to a new standard. The genuine black leather strap tops it off with an adjustable snug fit, for an everyday look fit for all occasions.

Bold & Daring

The TruWood Belle collection is a paradigm shift. Its thin band, and low profile is contrasted by its rare and natural design.

Belle is French for “beautiful", which this collection is rightfully named after. Some watches are meant to be practical, used everyday, nothing stylish. This is where we beg to differ! Practical and trendy do not have to be mutually exclusive, and the TruWood Rose is proof. This trendy watch is made with a perfect combination of brown olive wood and a mother of pearl dial with pink markings, giving it an unmistakable look that is the perfect marriage of luxury and practicality. Truly a dream watch for any fashionista.

Simply Casual

The TruWood Minimal reveals that often less can be more. Define yourself with a watch as unique as you are. Designed to break tradition, this timepiece's clean face appeals to modern aesthetics and natural beauty - one of which is timeless. The casing is made 100% bamboo that redefines minimalism in a modern style, contrasted by a silver metal crown to really make the colours pop. A genuine brown leather strap provides an adjustable snug fit, and the jet-black hands deliver uncompromising time.

Timeless Details

Our Marble & Wood collection is back, better than ever. Redesigned from the ground up into a staple watch for women, the Nova is more than just a timepiece. The blue marble enamel dial creates a delicate look within our signature black sandalwood bezel. Crafted in a brushed black stainless steel case and held together by a chic and stylish mesh strap, the Nova captures your individuality like no other.

Timeless Details

Our Marble & Wood collection is back, better than ever. Redesigned from the ground up into a staple watch for women, the Earth Women's is more than just a timepiece. The blue marble enamel dial creates a delicate look within our signature black sandalwood bezel. Crafted in a brushed silver stainless steel case and held together by a chic and stylish leather band, the Earth Women's captures your individuality like no other.

Wood Meets Tech

Every one of our Classic Apple Watch Bands are unique. Made with 100% natural purpleheart wood and black brushed stainless steel with custom stainless steel lug end adaptors. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

Wood Meets Tech

Every one of our Classic Apple Watch Bands are unique. Made with 100% natural black sandalwood and gold plated stainless steel with custom stainless steel lug end adaptors. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

Wood Meets Tech

Every one of our Classic Apple Watch Bands are unique. Made with 100% natural walnut wood and rose gold plated stainless steel with custom stainless steel lug end adaptors. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

Every one of our Retro Sunglasses are unique. Each frame is made from hand picked walnut wood, so you can be confident what you're receiving is original.

This flexible and strong wood is expertly carved into a designer Browline shape, and looks simply stunning. With the beautiful styling and dark green CR-39 lenses on the Retro sunglasses keeping your eyes safe from the sun, you'll be the centre of attention every time you step outside.

Keep it natural, and look great at the same time!

Every one of our Retro Sunglasses are unique. Each frame is made from hand picked walnut wood, so you can be confident what you're receiving is original.

This flexible and strong wood is expertly carved into a designer Browline shape, and looks simply stunning. With the beautiful styling and black CR-39 lenses on the Retro sunglasses keeping your eyes safe from the sun, you'll be the centre of attention every time you step outside.

Keep it natural, and look great at the same time!

Every one of our Retro Sunglasses are unique. Each frame is made from hand picked African Ebony wood, so you can be confident what you're receiving is original.

This flexible and strong wood is expertly carved into a designer browline shape, and looks simply stunning. With the beautiful styling and gradient brown CR-39 lenses on the Retro sunglasses keeping your eyes safe from the sun, you'll be the centre of attention every time you step outside.

Keep it natural, and look great at the same time!

The Vintage sunglasses made with 100% real bamboo wood will set you apart from the crowd – they bring a refreshingly different take on the classic Browline frame. With natural appeal, the one-of-a-kind curved wooden arms rest lightly around your ears.

Have fun knowing you’re protecting your eyes with brown polarized lenses while looking fresh all year round.

Add these frames to your outdoor adventure collection today!

Treat Your Eyes

On average, we are exposed to computer, phone and TV screens 8 hours a day, a lot of us even more than that! These devices emit a blue-light that signals our brain to wake up, which we would normally only get from the sun. With blue-light blocking technology, we shield our eyes from these wakeful rays, reducing eye strain, improving sleep and preventing headaches. Now crafted with our finest selection of 100% real wood into unique aviator wire frames, the TruWood Vista blue-light blocking glasses will be your new companion for those late nights.

Treat Your Eyes

On average, we are exposed to computer, phone and TV screens 8 hours a day, a lot of us even more than that! These devices emit a blue-light that signals our brain to wake up, which we would normally only get from the sun. With blue-light blocking technology, we shield our eyes from these wakeful rays, reducing eye strain, improving sleep and preventing headaches. Now crafted with our finest selection of 100% real black sandalwood into unique aviator wire frames, the TruWood Vista blue-light blocking glasses will be your new companion for those late nights.

Treat Your Eyes

On average, we are exposed to computer, phone and TV screens 8 hours a day, a lot of us even more than that! These devices emit a blue-light that signals our brain to wake up, which we would normally only get from the sun. With blue-light blocking technology, we shield our eyes from these wakeful rays, reducing eye strain, improving sleep and preventing headaches. Now crafted with our finest selection of 100% real walnut wood into unique aviator wire frames, the TruWood Vista blue-light blocking glasses will be your new companion for those late nights.

Yes, it's real.

Curved brim baseball style mesh cap made with a real wood brim. You gotta see it to believe it. A truly unique hat unlike anything you've worn before. Adorned with a minimal TruWood logo on the front (also real wood) and a comfortable one size fits all design made with a blend of cotton, polyester and spandex.

For The Everyday Woman

Women's bracelets made with beautiful 18K gold plated stainless steel beads and perfectly matching natural ebony wood with an engraved TruWood dangle tag. Celebrate simplicity in design brought back to its natural roots. Your favourite watch just got a new best friend to match - complete the look with your TruWood bracelet.

For The Everyday Woman

Women's bracelets made with beautiful matte black Onyx beads and perfectly matching natural purpleheart wood with an engraved TruWood dangle tag. Celebrate simplicity in design brought back to its natural roots. Your favourite watch just got a new best friend to match - complete the look with your TruWood bracelet.