For The Everyday Man

Men's bracelets made with beautiful matte black Onyx beads and perfectly matching natural olive wood with an adjustable drawstring band. Celebrate simplicity in design brought back to its natural roots. Your favourite watch just got a new best friend to match - complete the look with your TruWood bracelet.

Bold & Daring

The TruWood Belle collection is a paradigm shift. Its thin band, and low profile is contrasted by its rare and natural design.

Belle is French for “beautiful", which this collection is rightfully named after. Some watches are meant to be practical, used everyday, nothing stylish. This is where we beg to differ! Practical and trendy do not have to be mutually exclusive, and the TruWood Iris is proof. This trendy watch is made with a perfect combination of black sandalwood and a mother of pearl dial with gold markings, giving it an unmistakable look that is the perfect marriage of luxury and practicality. Truly a dream watch for any fashionista.

For The Everyday Woman

Women's bracelets made with beautiful matte black Onyx beads and perfectly matching genuine Malachite green gem stone with an engraved TruWood dangle tag. Celebrate simplicity in design brought back to its natural roots. Your favourite watch just got a new best friend to match - complete the look with your TruWood bracelet.

Wood Meets Tech

Every one of our Classic Apple Watch Bands are unique. Made with 100% natural walnut wood and rose gold plated stainless steel with custom stainless steel lug end adaptors. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

Casually Elegant.

The Prosper features a stainless steel case with a stunning gold polish. A deep black sandalwood around the bezel and dial face compliments the brilliant metal finish resulting in a watch that exudes class. Roman numerals stand proud in a sapphire coated crystal glass, held together by a metal and ebony wood link band to complete the package. With each hand picked grain of wood being unique, the Prosper is perfect for the wearer who wants to set themselves apart from the crowd.

Old School Reimagined.

Retro style, circle lens sunglasses built with a curved bridge and thin metal frame give a minimal look from the front when just wood doesn't cut it. Slim walnut wooden temples expertly carved with precision into designer shape with a sleek profile in mind.

Don't be afraid to take charge. Step outside and keep your eyes safe from the sun's UV rays with black polarized round lenses as you journey on. Shades guaranteed to draw more eyes than just your own.

Wood Meets Tech

Every one of our Everyday Apple Watch Bands are unique. Made with 100% natural two tone red and black sandalwood, designed to give you the earthy look often lost with modern tech wearables. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

Wood Meets Tech

Every one of our Classic Apple Watch Bands are unique. Made with 100% natural black sandalwood and gold plated stainless steel with custom stainless steel lug end adaptors. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

Every one of our Retro Sunglasses are unique. Each frame is made from hand picked walnut wood, so you can be confident what you're receiving is original.

This flexible and strong wood is expertly carved into a designer Browline shape, and looks simply stunning. With the beautiful styling and dark green CR-39 lenses on the Retro sunglasses keeping your eyes safe from the sun, you'll be the centre of attention every time you step outside.

Keep it natural, and look great at the same time!

Every one of our Retro Sunglasses are unique. Each frame is made from hand picked walnut wood, so you can be confident what you're receiving is original.

This flexible and strong wood is expertly carved into a designer Browline shape, and looks simply stunning. With the beautiful styling and black CR-39 lenses on the Retro sunglasses keeping your eyes safe from the sun, you'll be the centre of attention every time you step outside.

Keep it natural, and look great at the same time!