Bold & Daring

The TruWood Belle collection is a paradigm shift. Its thin band, and low profile is contrasted by its rare and natural design.

Belle is French for “beautiful", which this collection is rightfully named after. Some watches are meant to be practical, used everyday, nothing stylish. This is where we beg to differ! Practical and trendy do not have to be mutually exclusive, and the TruWood Jade is proof. This trendy watch is made with a perfect combination of brown olive wood and a green pearl dial with gold markings, giving it an unmistakable look that is the perfect marriage of luxury and practicality. Truly a dream watch for any fashionista.

Wood Meets Tech

Every one of our Everyday Apple Watch Bands are unique. Made with 100% natural maple wood with blue dye, designed to give you the earthy look often lost with modern tech wearables. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

Streamlined Essential

The Maverick is a minimal wallet made from real wood and coloured resin. The main cardholder uses a spring-loaded push button to seamlessly eject up to 6 cards. The Maverick wallet brings the minimalist look back to life while giving you back the space in your pocket. The hard wood & green resin exterior provides a slim fit while keeping your ID's and credit cards safe from bending. Ditch the bulk and enjoy the free range of movement outdoors and on the go with a handcrafted wooden wallet that puts your needs first.

Streamlined Essential

The Maverick is a minimal wallet made from real wood and coloured resin. The main cardholder uses a spring-loaded push button to seamlessly eject up to 6 cards. The Maverick wallet brings the minimalist look back to life while giving you back the space in your pocket. The hard wood & blue resin exterior provides a slim fit while keeping your ID's and credit cards safe from bending. Ditch the bulk and enjoy the free range of movement outdoors and on the go with a handcrafted wooden wallet that puts your needs first.

Yes, it's real.

Curved brim baseball style mesh cap made with a real wood brim. You gotta see it to believe it. A truly unique hat unlike anything you've worn before. Adorned with a minimal TruWood logo on the front (also real wood) and a comfortable one size fits all design made with a blend of cotton, polyester and spandex.

Timeless Details

Our Marble & Wood collection is back, better than ever. Redesigned from the ground up into a staple watch for women, the Earth Women's is more than just a timepiece. The blue marble enamel dial creates a delicate look within our signature black sandalwood bezel. Crafted in a brushed silver stainless steel case and held together by a chic and stylish leather band, the Earth Women's captures your individuality like no other.

Old School Reimagined.

Retro style, circle lens sunglasses built with a curved bridge and thin metal frame give a minimal look from the front when just wood doesn't cut it. Slim walnut wooden temples expertly carved with precision into designer shape with a sleek profile in mind.

Don't be afraid to take charge. Step outside and keep your eyes safe from the sun's UV rays with black polarized round lenses as you journey on. Shades guaranteed to draw more eyes than just your own.

Timeless Details

Our Marble & Wood collection is back, better than ever. Redesigned from the ground up into a staple watch for women, the Nova is more than just a timepiece. The blue marble enamel dial creates a delicate look within our signature black sandalwood bezel. Crafted in a brushed black stainless steel case and held together by a chic and stylish mesh strap, the Nova captures your individuality like no other.

Yes, it's real.

Curved brim baseball style mesh cap made with a real wood brim. You gotta see it to believe it. A truly unique hat unlike anything you've worn before. Adorned with a minimal TruWood logo on the front (also real wood) and a comfortable one size fits all design made with a blend of cotton, polyester and spandex.

Treat Your Eyes

On average, we are exposed to computer, phone and TV screens 8 hours a day, a lot of us even more than that! These devices emit a blue-light that signals our brain to wake up, which we would normally only get from the sun. With blue-light blocking technology, we shield our eyes from these wakeful rays, reducing eye strain, improving sleep and preventing headaches. Now crafted with our finest selection of 100% real black sandalwood into unique aviator wire frames, the TruWood Vista blue-light blocking glasses will be your new companion for those late nights.