Simple & Modern

Everyday elegance has never been so accurate a description for any timepiece. The TruWood Hawk, our most celebrated watch is handcrafted by expert watchmakers, built on excellence and never cutting corners. The black sandalwood case is polished to ensure a uniform grain and specially cured for water resistance in a stunning slim profile. A sky blue second hand on a dark brown dial housed in a sapphire coated crystal glass provides the perfect bridge between bold and simplicity. The lightweight dark wooden links complete the Hawk as your most comfortable watch ever.

Simply Casual

The TruWood Leaf Green offers a new beginning; define yourself with a watch as unique as you are. The case is made from 100% natural black sandalwood in a stunningly sleek profile. The blank green face is a clean slate that redefines minimalism in a modern style, contrasted by a silver metal crown to really make the colours pop. Jet-black hands deliver uncompromising style around a hand picked wood dial that elevates time-telling to a new standard. The genuine black leather strap tops it off with an adjustable snug fit, for an everyday look fit for all occasions.

Casually Elegant.

The Architect features a stainless steel case with a stunning matte black polish. A deep red sandalwood around the bezel and dial face compliments the dark metal finish resulting in a watch that exudes class. Roman numerals stand proud in a sapphire coated crystal glass, held together by a metal and redwood link band to complete the package. With each hand picked grain of wood being unique, the Architect is perfect for the wearer who wants to set themselves apart from the crowd.

Wood Meets Tech

Every one of our Classic Apple Watch Bands are unique. Made with 100% natural wood and color plated stainless steel with custom stainless steel lug end adaptors. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

Casually Elegant.

The Noir features a stainless steel case with a stunning matte black polish. Natural black sandalwood around the bezel and dial face compliments the dark metal finish resulting in a watch that exudes class. Roman numerals stand proud in a sapphire coated crystal glass, held together by a metal and black sandalwood link band to complete the package. With each hand picked grain of wood being unique, the Noir is perfect for the wearer who wants to set themselves apart from the crowd.

Yes, it's real.

Curved brim baseball style mesh cap made with a real wood brim. You gotta see it to believe it. A truly unique hat unlike anything you've worn before. Adorned with a minimal TruWood logo on the front (also real wood) and a comfortable one size fits all design made with a blend of cotton, polyester and spandex.

The Bamboo Sport Sunglasses have original styling, and natural beauty. Using 100% real bamboo wood, these frames will give you the edge you need to stand out all season long.

Lightweight and sturdy, the Bamboo Sport is at the intersection of fashion and quality. These frames will last forever, and look sweet just as long.

Get ready for long days under the sun with polarized lenses in a sporty design.

Simply Casual

The TruWood Minimal reveals that often less can be more. Define yourself with a watch as unique as you are. Designed to break tradition, this timepiece's clean face appeals to modern aesthetics and natural beauty - one of which is timeless. The casing is made 100% bamboo that redefines minimalism in a modern style, contrasted by a silver metal crown to really make the colours pop. A genuine brown leather strap provides an adjustable snug fit, and the jet-black hands deliver uncompromising time.

Simply Casual

The TruWood Leaf Green offers a new beginning; define yourself with a watch as unique as you are. The case is made from 100% natural black sandalwood in a stunningly sleek profile. The blank green face is a clean slate that redefines minimalism in a modern style, contrasted by a silver metal crown to really make the colours pop. Jet-black hands deliver uncompromising style around a hand picked wood dial that elevates time-telling to a new standard. The genuine black leather strap tops it off with an adjustable snug fit, for an everyday look fit for all occasions.

Craftsmanship in Motion

For the man who understands the importance of looking his best, this elegant timepiece is the top choice. Featuring an automatic self-winding movement housed in a sapphire coated mineral glass, the Atlas is a marvel in modern watch engineering. Stare into the sophisticated motion of exposed gears and rotors on the see-through skeleton dial as every second ticks by. Carefully handcrafted with black sandalwood, the polished dark wooden link band is held together by a classic butterfly clasp. This watch rests with an indescribable elegance on your wrist to give the top luxury watch brands a run for their money.