Yes, it's real.

Curved brim baseball style mesh cap made with a real wood brim. You gotta see it to believe it. A truly unique hat unlike anything you've worn before. Adorned with a minimal TruWood logo on the front (also real wood) and a comfortable one size fits all design made with a blend of cotton, polyester and spandex.

Simple & Modern

Everyday elegance has never been so accurate a description for any timepiece. The TruWood Stark is handcrafted by expert watchmakers, built on excellence and never cutting corners. The light maple wood case is polished to ensure a uniform grain and specially cured for water resistance in a stunning slim profile. Silver hands stand out on the Stark's signature green dial housed in a sapphire coated crystal glass, providing the perfect bridge between bold and simplicity. The lightweight wooden links complete the Stark as your most comfortable watch ever.

Craftsmanship in Motion

For the man who understands the importance of looking his best, this elegant timepiece is the top choice. Featuring an automatic self-winding movement housed in a sapphire coated mineral glass, the Journey is a marvel in modern watch engineering. Stare into the sophisticated motion of exposed gears and rotors on the see-through skeleton dial as every second ticks by. Carefully handcrafted with two tone zebrawood and olive wood, the polished dual colour wooden link band is held together by a classic butterfly clasp. This watch rests with an indescribable elegance on your wrist to give the top luxury watch brands a run for their money.

Simple & Modern

Guaranteed to stand out from the pack is the TruWood Hybrid. Two tone wood grains complement each other with brown olive wood and black sandalwood all around the entire wood link band. Elegant dual colour design on a minimal brown dial housed by a sapphire coated mineral glass is built to last and sure to catch the eyes of passersby at the slightest glimpse. Be bold. Be daring. A unique timepiece with the option to engrave your own customized message on the back made for everyday use - you will not find anything else quite like it.

Simply Casual

The TruWood Minimal reveals that often less can be more. Define yourself with a watch as unique as you are. Designed to break tradition, this timepiece's clean face appeals to modern aesthetics and natural beauty - one of which is timeless. The casing is made 100% bamboo that redefines minimalism in a modern style, contrasted by a silver metal crown to really make the colours pop. A genuine brown leather strap provides an adjustable snug fit, and the jet-black hands deliver uncompromising time.

Every one of our Icon sunglasses are unique. Each frame is made from hand picked light oak wood, so you can be confident what you're receiving is original.

This flexible and strong wood is expertly carved into a designer shape, with black polarized circle lenses to keep your eyes shielded from the sun. With the beautiful styling on the Icon sunglasses, you'll be the centre of attention out in the sun.

Keep it natural, and look great at the same time!

Raw Style. Redefined.

We stay true to our roots. Our signature watch design with a unique cut of beautifully marbled zebra wood, the TruWood Jaguar joins our most celebrated watches in style. Handcrafted by expert watchmakers, built on excellence and never cutting corners. The zebra wood case retains the raw, natural feel of our specially cured materials to fit the perfect balance between authenticity and comfort. A red seconds hand stands proud on a uniform, mango wood dial housed in a sapphire coated crystal glass. The perfect bridge between bold and simplicity.

An Instant Classic.

The TruWood Epoch defines a new beginning, taking our signature leather band style and infusing it with everything you love in a wood watch. The black sandalwood case captures a stunningly sleek profile, with the gun-metal details on the dial redefining minimalism in a modern style. A low-key look that quite literally matches with any outfit, the dark wood on black leather design is an instant classic among long-time fans and newcomers alike. If you are looking for a place to start, the Epoch is the one to choose.

Craftsmanship in Motion

For the man who understands the importance of looking his best, this elegant timepiece is the top choice. Featuring an automatic self-winding movement housed in a sapphire coated mineral glass, the Caliber is a marvel in modern watch engineering. Stare into the sophisticated motion of exposed gears and rotors on the see-through skeleton dial as every second ticks by. Carefully handcrafted with two tone black sandalwood and olive wood, the polished dual colour wooden link band is held together by a classic butterfly clasp. This watch rests with an indescribable elegance on your wrist to give the top luxury watch brands a run for their money.

Casually Elegant.

The Glacier features a stainless steel case with a stunning silver polish. A neutral grey maple wood around the bezel and dial face compliments the brilliant metal finish for a watch that exudes class. Roman numerals stand proud in a sapphire coated crystal glass, held together by a metal and grey maple wood link band to complete the package. With each hand picked grain of wood being unique, the Glacier is perfect for the wearer who wants to set themselves apart from the crowd.