Tried & Tru

The very roots of the TruWood brand start here. The Cardinal watch is a natural extension of our beloved all-wood collection, crafted with the contrasting hues of our signature black and red sandalwood. The duality and balance of our classic timepieces creates a new defining moment for the casual outdoor adventurist. A slim profile housed in a sapphire coated crystal glass provides the perfect bridge between handcrafted elegance and everyday simplicity making the Cardinal your go-to piece, every time.

Raw Style. Redefined.

We stay true to our roots. Our signature watch design with a unique cut of beautifully marbled zebra wood, the TruWood Jaguar joins our most celebrated watches in style. Handcrafted by expert watchmakers, built on excellence and never cutting corners. The zebra wood case retains the raw, natural feel of our specially cured materials to fit the perfect balance between authenticity and comfort. A red seconds hand stands proud on a uniform, mango wood dial housed in a sapphire coated crystal glass. The perfect bridge between bold and simplicity.

The Next Frontier

This is it. The next watch in your collection has finally arrived. Taking the familiar design of our most celebrated timepiece to date and infusing it with a new type of wood for a complete evolution in outdoor style. The TruWood Summit watch takes elegant design and wood working excellence to the next level. Crafted with African Kosso wood, a unique cut with colours and patterns unlike we've ever seen before. Complete with a revamped black sandalwood dial and gold plated etchings housed in our sapphire coated crystal glass. We can't get enough of this piece and we understand if you can't either.

An Instant Classic.

The TruWood Epoch defines a new beginning, taking our signature leather band style and infusing it with everything you love in a wood watch. The black sandalwood case captures a stunningly sleek profile, with the gun-metal details on the dial redefining minimalism in a modern style. A low-key look that quite literally matches with any outfit, the dark wood on black leather design is an instant classic among long-time fans and newcomers alike. If you are looking for a place to start, the Epoch is the one to choose.

Breaking Boundaries

Our most requested collection to date, the highly anticipated Square watches are finally here. The TruWood Ascent features a sharp, defined look for the rugged journeyman with a clean-cut, dark wood dial with a pop of red on the seconds hand. Using our new single-link band, this timepiece has a smooth look around the wrist in a refreshing black sandalwood design. Step into a new light and don't be afraid to break boundaries once in while.

Breaking Boundaries

Our most requested collection to date, the highly anticipated Square watches are finally here. The TruWood Ridge features a sharp, defined look for the rugged journeyman with a clean-cut, red wood dial with black accents. Using our new single-link band, this timepiece has a smooth look around the wrist in a refreshing red sandalwood design. Step into a new light and don't be afraid to break boundaries once in while.

Breaking Boundaries

Our most requested collection to date, the highly anticipated Square watches are finally here. The TruWood Blazer features a sharp, defined look for the rugged journeyman with a clean-cut, mango wood dial with a pop of red on the seconds hand. Using our new single-link band, this timepiece has a smooth look around the wrist in a refreshing kosso wood design. Step into a new light and don't be afraid to break boundaries once in while.

Breaking Boundaries

Our most requested collection to date, the highly anticipated Square watches are finally here. The TruWood Carbon features a sharp, defined look for the rugged journeyman with a clean-cut, leadwood wood dial with a pop of gold on the seconds hand. Using our new single-link band, this timepiece has a smooth look around the wrist in a refreshing leadwood design. Step into a new light and don't be afraid to break boundaries once in while.

Streamlined Essential

The Maverick is a minimal wallet made from real wood and coloured resin. The main cardholder uses a spring-loaded push button to seamlessly eject up to 6 cards. The Maverick wallet brings the minimalist look back to life while giving you back the space in your pocket. The hard wood & resin exterior provides a slim fit while keeping your ID's and credit cards safe from bending. Ditch the bulk and enjoy the free range of movement outdoors and on the go with a handcrafted wooden wallet that puts your needs first.

Streamlined Essential

The Maverick is a minimal wallet made from 100% real Rosewood. The main cardholder uses a spring-loaded push button to seamlessly eject up to 6 cards. The Maverick wallet brings the minimalist look back to life while giving you back the space in your pocket. The hard rosewood exterior provides a slim fit while keeping your ID's and credit cards safe from bending. Ditch the bulk and enjoy the free range of movement outdoors and on the go with a handcrafted wooden wallet that puts your needs first.