Bold & Daring

The TruWood Belle collection is a paradigm shift. Its thin band, and low profile is contrasted by its rare and natural design.

Belle is French for “beautiful", which this collection is rightfully named after. Some watches are meant to be practical, used everyday, nothing stylish. This is where we beg to differ! Practical and trendy do not have to be mutually exclusive, and the TruWood Jade is proof. This trendy watch is made with a perfect combination of brown olive wood and a green pearl dial with gold markings, giving it an unmistakable look that is the perfect marriage of luxury and practicality. Truly a dream watch for any fashionista.

Wood Meets Tech

Every one of our Everyday Apple Watch Bands are unique. Made with 100% natural maple wood with blue dye, designed to give you the earthy look often lost with modern tech wearables. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

Wood Meets Tech

Every one of our Everyday Apple Watch Bands are unique. Made with 100% maple wood with grey dye, designed to give you the earthy look often lost with modern tech wearables. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

Every one of our Icon sunglasses are unique. Each frame is made from hand picked mahogany wood, so you can be confident what you're receiving is original.

This flexible and strong wood is expertly carved into a designer shape, with blue polarized circle lenses to keep your eyes shielded from the sun. With the beautiful styling on the Icon sunglasses, you'll be the centre of attention out in the sun.

Keep it natural, and look great at the same time!

Breaking Boundaries

Our most requested collection to date, the highly anticipated Square watches are finally here. The TruWood Ridge features a sharp, defined look for the rugged journeyman with a clean-cut, red wood dial with black accents. Using our new single-link band, this timepiece has a smooth look around the wrist in a refreshing red sandalwood design. Step into a new light and don't be afraid to break boundaries once in while.

Travel & Explore

The TruWood Napoleon watch is a paradigm shift. Inspired by the human drive to explore in mind, this collection serves as a reminder to discover and achieve the unattainable. Each Napoleon timepiece is crafted with hand-picked black and red sandalwood, masterfully designed after the ships that have traversed our oceans. The genuine brown leather band is held together by black stainless steel lugs and clasp, topped with a redwood bezel reminiscent of history's greatest explorers. This watch rests lightly on your wrist, sporting a subtle sub dial so you can look your best when delving into uncharted territory.

Streamlined Essential

The Maverick is a minimal wallet made from real wood and coloured resin. The main cardholder uses a spring-loaded push button to seamlessly eject up to 6 cards. The Maverick wallet brings the minimalist look back to life while giving you back the space in your pocket. The hard wood & green resin exterior provides a slim fit while keeping your ID's and credit cards safe from bending. Ditch the bulk and enjoy the free range of movement outdoors and on the go with a handcrafted wooden wallet that puts your needs first.

Treat Your Eyes

On average, we are exposed to computer, phone and TV screens 8 hours a day, a lot of us even more than that! These devices emit a blue-light that signals our brain to wake up, which we would normally only get from the sun. With blue-light blocking technology, we shield our eyes from these wakeful rays, reducing eye strain, improving sleep and preventing headaches. Now crafted with our finest selection of 100% real wood into unique aviator wire frames, the TruWood Vista blue-light blocking glasses will be your new companion for those late nights.

Yes, it's real.

Curved brim baseball style mesh cap made with a real wood brim. You gotta see it to believe it. A truly unique hat unlike anything you've worn before. Adorned with a minimal TruWood logo on the front (also real wood) and a comfortable one size fits all design made with a blend of cotton, polyester and spandex.

Streamlined Essential

The Maverick is a minimal wallet made from real wood and coloured resin. The main cardholder uses a spring-loaded push button to seamlessly eject up to 6 cards. The Maverick wallet brings the minimalist look back to life while giving you back the space in your pocket. The hard wood & blue resin exterior provides a slim fit while keeping your ID's and credit cards safe from bending. Ditch the bulk and enjoy the free range of movement outdoors and on the go with a handcrafted wooden wallet that puts your needs first.