Designed from the classic Aviator look, these exquisite sunglasses follow the TruWood tradition of using 100% real bamboo wood. Looking great in the sun will be easy when you stand out with these stylish shades.

Get ready for a lot of time outdoors with polarized lenses keeping your eyes safe, and even more compliments from passersby with the TruWood Aviators!

Wood Meets Tech

Every one of our Everyday Apple Watch Bands are unique. Made with 100% natural wood, designed to give you the earthy look often lost with modern tech wearables. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

Casually Elegant.

The Coast features a stainless steel case with a stunning matte black polish. Blue dyed maple wood around the bezel and a black sandalwood dial compliments the dark metal finish for a watch that really pops. Roman numerals stand proud in a sapphire coated crystal glass, held together by a metal and blue maple link band to complete the package. With each hand picked grain of wood being unique, the Coast is perfect for the wearer who wants to set themselves apart from the crowd.

Wood Meets Tech

Every one of our Classic Apple Watch Bands are unique. Made with 100% natural wood and color plated stainless steel with custom stainless steel lug end adaptors. Compatible with all series of Apple Watches (case sizes 38mm, 40mm, 41mm, 42mm, 44mm, 45mm and 49mm).

*Strap only, Apple Watch not included. Please check the back of your Apple Watch to make sure you choose the correct size option.

Simply Casual

The TruWood Leaf Green offers a new beginning; define yourself with a watch as unique as you are. The case is made from 100% natural black sandalwood in a stunningly sleek profile. The blank green face is a clean slate that redefines minimalism in a modern style, contrasted by a silver metal crown to really make the colours pop. Jet-black hands deliver uncompromising style around a hand picked wood dial that elevates time-telling to a new standard. The genuine black leather strap tops it off with an adjustable snug fit, for an everyday look fit for all occasions.

Every one of our Retro Sunglasses are unique. Each frame is made from hand picked wood, so you can be confident what you're receiving is original.

This flexible and strong wood is expertly carved into a designer browline shape, and looks simply stunning. With the beautiful styling and CR-39 lenses on the Retro sunglasses keeping your eyes safe from the sun, you'll be the centre of attention every time you step outside.

Keep it natural, and look great at the same time!

Simply Casual

The TruWood Minimal reveals that often less can be more. Define yourself with a watch as unique as you are. Designed to break tradition, this timepiece's clean face appeals to modern aesthetics and natural beauty - one of which is timeless. The casing is made 100% bamboo that redefines minimalism in a modern style, contrasted by a silver metal crown to really make the colours pop. A genuine brown leather strap provides an adjustable snug fit, and the jet-black hands deliver uncompromising time.

Craftsmanship in Motion

For the man who understands the importance of looking his best, this elegant timepiece is the top choice. Featuring an automatic self-winding movement housed in a sapphire coated mineral glass, the Atlas is a marvel in modern watch engineering. Stare into the sophisticated motion of exposed gears and rotors on the see-through skeleton dial as every second ticks by. Carefully handcrafted with black sandalwood, the polished dark wooden link band is held together by a classic butterfly clasp. This watch rests with an indescribable elegance on your wrist to give the top luxury watch brands a run for their money.

Simply Casual

The TruWood Minimal reveals that often less can be more. Define yourself with a watch as unique as you are. Designed to break tradition, this timepiece's clean face appeals to modern aesthetics and natural beauty - one of which is timeless. The casing is made 100% bamboo that redefines minimalism in a modern style, contrasted by a silver metal crown to really make the colours pop. A genuine brown leather strap provides an adjustable snug fit, and the jet-black hands deliver uncompromising time.

Craftsmanship in Motion

For the man who understands the importance of looking his best, this elegant timepiece is the top choice. Featuring an automatic self-winding movement housed in a sapphire coated mineral glass, the Caliber is a marvel in modern watch engineering. Stare into the sophisticated motion of exposed gears and rotors on the see-through skeleton dial as every second ticks by. Carefully handcrafted with two tone black sandalwood and olive wood, the polished dual colour wooden link band is held together by a classic butterfly clasp. This watch rests with an indescribable elegance on your wrist to give the top luxury watch brands a run for their money.