Tried & Tru

The very roots of the TruWood brand start here. The Cardinal watch is a natural extension of our beloved all-wood collection, crafted with the contrasting hues of our signature black and red sandalwood. The duality and balance of our classic timepieces creates a new defining moment for the casual outdoor adventurist. A slim profile housed in a sapphire coated crystal glass provides the perfect bridge between handcrafted elegance and everyday simplicity making the Cardinal your go-to piece, every time.

Bold & Balanced

Everyday elegance meets coastal adventure. The TruWood Pacific is handcrafted by expert watchmakers, built on excellence and never cutting corners. The light maple wood case is polished to ensure a uniform grain and specially cured for water resistance in a stunning slim profile. With silver hands that stand out like sunlight on waves and a sapphire-coated crystal glass, it strikes the perfect balance between bold exploration and clean, casual style. The Pacific is your ultimate, comfortable companion from the shoreline to the summit.

Bold & Balanced

Everyday elegance meets coastal adventure. The TruWood Pacific is handcrafted by expert watchmakers, built on excellence and never cutting corners. The light maple wood case is polished to ensure a uniform grain and specially cured for water resistance in a stunning slim profile. With silver hands that stand out like sunlight on waves and a sapphire-coated crystal glass, it strikes the perfect balance between bold exploration and clean, casual style. The Pacific is your ultimate, comfortable companion from the shoreline to the summit.

Casually Elegant.

The Coast features a stainless steel case with a stunning matte black polish. Blue dyed maple wood around the bezel and a black sandalwood dial compliments the dark metal finish for a watch that really pops. Roman numerals stand proud in a sapphire coated crystal glass, held together by a metal and blue maple link band to complete the package. With each hand picked grain of wood being unique, the Coast is perfect for the wearer who wants to set themselves apart from the crowd.

Craftsmanship in Motion

For the man who understands the importance of looking his best, this elegant timepiece is the top choice. Featuring an automatic self-winding movement housed in a sapphire coated mineral glass, the Ember is a marvel in modern watch engineering. Stare into the sophisticated motion of exposed gears and rotors on the see-through skeleton dial as every second ticks by. Carefully handcrafted with two tone black and red sandalwood, the polished dual colour wooden link band is held together by a classic butterfly clasp. This watch rests with an indescribable elegance on your wrist to give the top luxury watch brands a run for their money.

Travel & Explore

The TruWood Napoleon watch is a paradigm shift. Inspired by the human drive to explore in mind, this collection serves as a reminder to discover and achieve the unattainable. Each Napoleon timepiece is crafted with hand-picked black and red sandalwood, masterfully designed after the ships that have traversed our oceans. The polished wooden link band is held together by black stainless steel lugs and clasp, topped with a redwood bezel reminiscent of history's greatest explorers. This watch rests lightly on your wrist, sporting a subtle sub dial so you can look your best when delving into uncharted territory.

For The Everyday Man

Men's bracelets made with beautiful matte black Onyx beads and perfectly matching natural rosewood with an adjustable drawstring band. Celebrate simplicity in design brought back to its natural roots. Your favourite watch just got a new best friend to match - complete the look with your TruWood bracelet.

The Bamboo Sport Sunglasses have original styling, and natural beauty. Using 100% real bamboo wood, these frames will give you the edge you need to stand out all season long.

Lightweight and sturdy, the Bamboo Sport is at the intersection of fashion and quality. These frames will last forever, and look sweet just as long.

Get ready for long days under the sun with blue polarized lenses in a sporty design.

Timeless Details

Our Marble & Wood collection is back, better than ever. Redesigned from the ground up into a staple watch for women, the Earth Women's is more than just a timepiece. The blue marble enamel dial creates a delicate look within our signature black sandalwood bezel. Crafted in a brushed silver stainless steel case and held together by a chic and stylish leather band, the Earth Women's captures your individuality like no other.

Designed from the classic Aviator look, these exquisite sunglasses follow the TruWood tradition of using 100% real bamboo wood. Looking great in the sun will be easy when you stand out with these stylish shades.

Get ready for a lot of time outdoors with blue polarized lenses keeping your eyes safe, and even more compliments from passersby with the TruWood Aviators!