Tried & Tru

The very roots of the TruWood brand start here. The Cardinal watch is a natural extension of our beloved all-wood collection, crafted with the contrasting hues of our signature black and red sandalwood. The duality and balance of our classic timepieces creates a new defining moment for the casual outdoor adventurist. A slim profile housed in a sapphire coated crystal glass provides the perfect bridge between handcrafted elegance and everyday simplicity making the Cardinal your go-to piece, every time.

Raw Style. Redefined.

We stay true to our roots. Our signature watch design with a unique cut of beautifully marbled zebra wood, the TruWood Jaguar joins our most celebrated watches in style. Handcrafted by expert watchmakers, built on excellence and never cutting corners. The zebra wood case retains the raw, natural feel of our specially cured materials to fit the perfect balance between authenticity and comfort. A red seconds hand stands proud on a uniform, mango wood dial housed in a sapphire coated crystal glass. The perfect bridge between bold and simplicity.

Breaking Boundaries

Our most requested collection to date, the highly anticipated Square watches are finally here. The TruWood Carbon features a sharp, defined look for the rugged journeyman with a clean-cut, leadwood wood dial with a pop of gold on the seconds hand. Using our new single-link band, this timepiece has a smooth look around the wrist in a refreshing leadwood design. Step into a new light and don't be afraid to break boundaries once in while.

Breaking Boundaries

Our most requested collection to date, the highly anticipated Square watches are finally here. The TruWood Blazer features a sharp, defined look for the rugged journeyman with a clean-cut, mango wood dial with a pop of red on the seconds hand. Using our new single-link band, this timepiece has a smooth look around the wrist in a refreshing kosso wood design. Step into a new light and don't be afraid to break boundaries once in while.

The Next Frontier

This is it. The next watch in your collection has finally arrived. Taking the familiar design of our most celebrated timepiece to date and infusing it with a new type of wood for a complete evolution in outdoor style. The TruWood Summit watch takes elegant design and wood working excellence to the next level. Crafted with African Kosso wood, a unique cut with colours and patterns unlike we've ever seen before. Complete with a revamped black sandalwood dial and gold plated etchings housed in our sapphire coated crystal glass. We can't get enough of this piece and we understand if you can't either.

Simple & Modern

Guaranteed to stand out from the pack is the TruWood Hybrid. Two tone wood grains complement each other with brown olive wood and black sandalwood all around the entire wood link band. Elegant dual colour design on a minimal brown dial housed by a sapphire coated mineral glass is built to last and sure to catch the eyes of passersby at the slightest glimpse. Be bold. Be daring. A unique timepiece with the option to engrave your own customized message on the back made for everyday use - you will not find anything else quite like it.

Simple & Modern

Everyday elegance has never been so accurate a description for any timepiece. The TruWood Hawk, our most celebrated watch is handcrafted by expert watchmakers, built on excellence and never cutting corners. The black sandalwood case is polished to ensure a uniform grain and specially cured for water resistance in a stunning slim profile. A sky blue second hand on a dark brown dial housed in a sapphire coated crystal glass provides the perfect bridge between bold and simplicity. The lightweight dark wooden links complete the Hawk as your most comfortable watch ever.

Simple & Modern

Everyday elegance has never been so accurate a description for any timepiece. The TruWood Stark is handcrafted by expert watchmakers, built on excellence and never cutting corners. The light maple wood case is polished to ensure a uniform grain and specially cured for water resistance in a stunning slim profile. Silver hands stand out on the Stark's signature green dial housed in a sapphire coated crystal glass, providing the perfect bridge between bold and simplicity. The lightweight wooden links complete the Stark as your most comfortable watch ever.

Breaking Boundaries

Our most requested collection to date, the highly anticipated Square watches are finally here. The TruWood Ascent features a sharp, defined look for the rugged journeyman with a clean-cut, dark wood dial with a pop of red on the seconds hand. Using our new single-link band, this timepiece has a smooth look around the wrist in a refreshing black sandalwood design. Step into a new light and don't be afraid to break boundaries once in while.

Simple & Modern

Guaranteed to stand out from the pack is the TruWood Hybrid. Two tone wood grains complement each other with brown olive wood and black sandalwood all around the entire wood link band. Elegant dual colour design on a minimal brown dial housed by a sapphire coated mineral glass is built to last and sure to catch the eyes of passersby at the slightest glimpse. Be bold. Be daring. A unique timepiece with the option to engrave your own customized message on the back made for everyday use - you will not find anything else quite like it.