Craftsmanship in Motion

For the man who understands the importance of looking his best, this elegant timepiece is the top choice. Featuring an automatic self-winding movement housed in a sapphire coated mineral glass, the Atlas is a marvel in modern watch engineering. Stare into the sophisticated motion of exposed gears and rotors on the see-through skeleton dial as every second ticks by. Carefully handcrafted with black sandalwood, the polished dark wooden link band is held together by a classic butterfly clasp. This watch rests with an indescribable elegance on your wrist to give the top luxury watch brands a run for their money.

Simply Casual

The TruWood Minimal reveals that often less can be more. Define yourself with a watch as unique as you are. Designed to break tradition, this timepiece's clean face appeals to modern aesthetics and natural beauty - one of which is timeless. The casing is made 100% bamboo that redefines minimalism in a modern style, contrasted by a silver metal crown to really make the colours pop. A genuine brown leather strap provides an adjustable snug fit, and the jet-black hands deliver uncompromising time.

Simply Casual

Casual meets professional - The TruWood Presidential is one of a kind.  Although the watch conveys a traditional message, it does so with originality. Staying true to tradition, classic metallic markings on the wood grain dial let you easily keep track of time. The bamboo case refuses to hide it's natural charisma, making bystanders pause and smile. A genuine brown leather strap and metallic steel crown provides a healthy balance between the classic and natural styles.

This is a watch to wear with friends or to work - it appeals to all walks of life.

The Next Frontier

This is it. The next watch in your collection has finally arrived. Taking the familiar design of our most celebrated timepiece to date and infusing it with a new type of wood for a complete evolution in outdoor style. The TruWood Summit watch takes elegant design and wood working excellence to the next level. Crafted with African Kosso wood, a unique cut with colours and patterns unlike we've ever seen before. Complete with a revamped black sandalwood dial and gold plated etchings housed in our sapphire coated crystal glass. We can't get enough of this piece and we understand if you can't either.

Simply Casual

The TruWood Minimal reveals that often less can be more. Define yourself with a watch as unique as you are. Designed to break tradition, this timepiece's clean face appeals to modern aesthetics and natural beauty - one of which is timeless. The casing is made 100% bamboo that redefines minimalism in a modern style, contrasted by a silver metal crown to really make the colours pop. A genuine brown leather strap provides an adjustable snug fit, and the jet-black hands deliver uncompromising time.

Simple & Modern

Everyday elegance has never been so accurate a description for any timepiece. The TruWood Navigator is handcrafted by expert watchmakers, built on excellence and never cutting corners. The black sandalwood case is polished to ensure a uniform grain and specially cured for water resistance in a stunning slim profile. A blue square pattern dial housed in a sapphire coated crystal glass provides the perfect bridge between bold and simplicity. The lightweight dark wooden links complete the Navigator as your most comfortable watch ever.

Casually Elegant.

The Noir features a stainless steel case with a stunning matte black polish. Natural black sandalwood around the bezel and dial face compliments the dark metal finish resulting in a watch that exudes class. Roman numerals stand proud in a sapphire coated crystal glass, held together by a metal and black sandalwood link band to complete the package. With each hand picked grain of wood being unique, the Noir is perfect for the wearer who wants to set themselves apart from the crowd.

Tried & Tru

The very roots of the TruWood brand start here. The Cardinal watch is a natural extension of our beloved all-wood collection, crafted with the contrasting hues of our signature black and red sandalwood. The duality and balance of our classic timepieces creates a new defining moment for the casual outdoor adventurist. A slim profile housed in a sapphire coated crystal glass provides the perfect bridge between handcrafted elegance and everyday simplicity making the Cardinal your go-to piece, every time.

Raw Style. Redefined.

We stay true to our roots. Our signature watch design with a unique cut of beautifully marbled zebra wood, the TruWood Jaguar joins our most celebrated watches in style. Handcrafted by expert watchmakers, built on excellence and never cutting corners. The zebra wood case retains the raw, natural feel of our specially cured materials to fit the perfect balance between authenticity and comfort. A red seconds hand stands proud on a uniform, mango wood dial housed in a sapphire coated crystal glass. The perfect bridge between bold and simplicity.

Simple & Modern

Everyday elegance has never been so accurate a description for any timepiece. The TruWood Capitan is handcrafted by expert watchmakers, built on excellence and never cutting corners. The black sandalwood case is polished to ensure a uniform grain and specially cured for water resistance in a stunning slim profile. A black square pattern dial housed in a sapphire coated crystal glass provides the perfect bridge between bold and simplicity. The lightweight dark wooden links complete the Capitan as your most comfortable watch ever.