10 TREES PLANTED FOR EVERY ORDER ūüĆ≤

SHOP NOW, PAY LATER WITH AFTERPAY

The Founder's Watches

Made for only our Tru fans.

SHOP COLLECTION
or
$199

CELEBRATING 5 YEARS

THE FOUNDER'S COLLECTION

5 YEARS IN THE MAKING

A collection made for only our truest and most die-hard fans, with more detail than any other piece we've made. Pushing watch-making and wood crafting to their limits.

SHOP COLLECTION

2 NEW WOOD COLOURS

Introducing 2 all-new wood colours, Ocean Blue and Forest Green. Made with a maple base and dyed with the colours of the earth to take us closer to our natural roots.

SHOP COLLECTION

The Watches
VIEW ALL

WHAT TO EXPECT

Limited Edition

Eye-Catcher

VIP List

For The Planet

Limited Edition

Available only to our most die-hard fans, this email-exclusive launch is a collector's item to cherish. Only 100 pieces of each style made, not many people will have the opportunity to own this watch.

Eye-Catcher

We broke the barriers of what's possible with wood to draw eyes and have everyone ask about it. They told us it couldn't be done. From the "H" link band style to the unique scalloped bezel and "V" pattern inner wooden dial.

VIP List

Everyone who purchases a Founder's watch will join our exclusive Founder's VIP List. From exclusive products to freebies, this list will have access to super exclusive offers that no one else will.

For The Planet

As always, you plant 10 trees every time you buy one. The wood colours used are inspired by the earth; just our way of saying thanks for all the wood.

From our humble beginnings in 2016, we always wanted to make the best wood watch ever. After 5 years we finally had it and set to release it as a 5-year anniversary watch in 2021. But just like many covid birthdays, we had to delay it to perfect it.

And so came a long year of delays and reiterations due to the unique materials used, groundbreaking wood watch craftsmanship and our relentless drive for perfection. We didn't stop until we achieved the perfect balance of new and minimal.

Extra Strap

Every limited edition 5 Year Founder's watch comes packaged with an extra vegan leather strap that you can swap out any time.

We were hit with up's and down's. A lot of no's and cannot's. Our 5th year was ending and we were devastated. We worked so hard on our 5 Year watch only for it to be carried out to our 6th.

But we pushed on. Come 2022 we finally had something we were proud to show to our best loyal supporters. Working with a world renowned watch designer our determination was finally coming together.

Every single detail of the Founder's watch you see today came with a heavy price. The enlarged 5 index to the H-link band and the "V" pattern inner dial representing the Roman numeral for 5. Everything was told to us to be impossible, but we pushed until we had what we had imagined.

From The Fans

We gave our top fans Early Access to their Founder's Watches. Here's what they thought.

Engraved Case Back

Stainless steel case back with a unique 5 Year Founder's engraving captures all the hidden details for you.

After the final design was set, we needed a look. Something both classic and familiar but also one that stands out and gets noticed, as per the TruWood standard. We wanted to stick to our roots but also give fans a taste of something exciting.

We decided on a classic black sandalwood model for our day 1 fans and also introduce 2 all-new wood stains - Forest Green and Ocean Blue. Representing the colours of the earth and the outdoors.

GENESIS

The look that started it all. Using signature black sandalwood appeal to capture the shades of brown of the earth beneath us. For our day one fans.

ESSENCE

The highly requested Ocean Blue wood watch, the Essence makes a splash. Made with blue dyed maple wood reflecting the tones of our oceans and skies.

EDEN

Inspired by the colours of our planet's forests, the Eden treads new ground. Made with Forest Green dyed maple wood in a design of our truest nature.

EVERY ORDER PLANTS 10 TREES!

Learn more

- REVIEW YOUR CART -

Buy a watch, get sunglasses

50% OFF

Your cart is empty.

It feels desperately alone

Let's shop
ADD SUNGLASSES FOR 50% OFF!
View All
Retro
$99$50
Color
Lennon
$59$30
Color
Ultimate
$79$40
Color

Lynx
$99$50
Color
Weekender
$49$25
Color

Icon
$79$40
Color
Explorer
$49$25
Color
Vintage
$49$25
Color

Search TruWood