TruWood Million Tree Watches - Thanks for 1,000,000!

THANKS A MILLION!

IT STARTS WITH A TRIBE

One that's been with us every step of the way, making a difference in our world every time they chose TruWood. 10 trees planted for every order wasn't always easy, but we stuck with it and so did you.

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THAT CONQUERS MOUNTAINS

We started with a mission of planting a million trees to show you what's possible with a Tribe that grows together. And you did it. We made this in your honour to let the world know anything is possible.

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HOW MUCH IS 1,000,000?

The Watches

OUR EVOLUTION

1 Tree Planted

10 Trees Planted

1,000,000 Planted

Our Next Mountain

1 Tree Planted

Starting back in May of 2016 with a single tree planted for every order. A noble cause we were proud to stand by, but it just didn't cut it.

10 Trees Planted

We upped the ante to 10 trees planted, seeing the incredible power of a Tribe united under 1 mission. A goal was set and all eyes turned to it.

1,000,000 Planted

It wasn't always easy, but we did it. We planted the big 1 million and dropped a collection in honour of the Tribe that made it possible.

Our Next Mountain

We conquered our goal and are looking out into the horizon to see what's next. Let's get moving, we've got mountains to climb.

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HOW IT STARTED

TruWood was always more to us than just wood watches & other accessories (though we do think they look really cool). We were built on dreaming big, setting goals and accomplishing them. And having a Tribe to celebrate our victories with.

Planting 10 trees was our way achieving something bigger than us. Something that had a real impact on our world that allowed us to connect with others under one mission. One that we could set real targets for. We wrote that target down and after many years, landed right on the bullseye.

DREAM BIG

Doing anything with an impact is about taking that first step. One step turns to 10 and as long as you keep moving forward, it'll become a million and beyond.

CONQUER MOUNTAINS

The hardest climbs always have the greatest views. Literally. Conquering mountains is about achieving our goals, even when all odds are against us. It's worth it.

TRUE TO YOURSELF

Stay Tru is our motto. It's a call to the ancestral wisdom that has guided us since the beginning of time but also standing by the values that make you, you.

LIVE BY YOUR TRIBE

The people who support and climb mountains with you, your family, our Tribe. This wouldn't have been possible without you, so thank you for conquering this mountain with us.

Extra Strap

Every limited edition Million Tree watch comes packaged with a swappable leather strap to change up your look at any time.

HOW IT'S GOING

When we set our minds on something, we go for it 100%. Planting a million trees has meant so much more to us than just making our world greener and providing income to families. Our passion has always been (and still is) conquering life's biggest mountains.

The view is only as good as the people that got you there. None of this would have been possible without the power of the Tribe, one who embraced a journey bigger than themselves every time they chose TruWood. You are that Tribe.

This special timepiece is a tribute to you. A collector's piece for achieving an incredible goal alongside a Tribe that's got your back. And it's only the start. Let's get going, the next mountain's waiting for us.

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From The Tribe
We asked our top fans what TruWood meant to them.

Great Feeling

Hawk

Your products feel different than anything else I own. When I wear them I just wanna cook sausages over the fire in the woods.

- Martin P.

From a traveler

Vintage

Whenever I travel I can't help but rock TruWood. Idk what it is, but its got that "vacation-mode" look that I always go for.

- Gerald L.

A Thing of Beauty

Leaf Green

Didnt really understand the whole "achieving goals" thing until I got my hands on a watch. Wood craft with this much detail is insane.

- Erik A.

Value = Level Up Mode

Weekender

The wood is cool I can see how you really push yourself to your limits in the stuff you make. Never thought it was possible.

- Steven M.

Were on a mission

Everyday Band

I always feel good when I support a good cause and planting trees is one I'm proud to be part of. Lets go Tribe!!!

- Richard H.

GET YOURS

Engraved Case Back

Stainless steel engraved case back with the signature of success. A mark you left on the world that will live on forever.

FROM THE FOUNDERS

Bishoi, CEO
"In every journey you stumble into people on the same mission, it gives you the push to keep going. That’s you. This isn’t our achievement, it's yours. After 7 years of relentless pursuit, we reached the top. The views great."

Filip, CMO
"Having a Tribe that works together towards a common goal is the greatest realization that humans ever made. Showing gratitude towards them is just as necessary as the work we do. This watch is the gratitude part."

CELEBRATE A MILLION

JASPER

Named after the Canadian alpine town with some of the most incredible mountain ranges we've ever witnessed. Made with our Tribe favourite Green Maple wood.